Search Results for : Tbwa\Raad

Since the start of the Covid-19 crisis, TBWA\RAAD has been actively sharing insights, data, and tips to better address today’s and tomorrow’s new normal. Remie Abdo, Head of Strategy (left), and Jennifer Fischer, Chief Innovation Officer (right), explain how this strategy was developed and what it means to achieve. TBWA\RAAD is the Disruption agency. How […]

An interactive platform that houses the latest insights, tools and evocative predictions about culture and industries on the back of the COVID-19 happenings. As humanity navigates through an unprecedented time of unsettling realities, culture is shifting in every direction. It has become crucial for brands and businesses to weather the storm, by accelerating fundamental decision-making […]

As the industry grows worldwide,“the core principles of marketing effectiveness and growth actually remains the same,” said Traci Alford, Effie Worldwide’s President and CEO in an interview with Communicate. However, Alford explains the significance of maintaining a vision that ensures that the short term and long term plans are aligned in order to maintain the […]

TBWA has partnered with Facebook for a custom training program that will be rolled out across its offices in Africa, Middle East, Turkey, Central and Eastern Europe. Called TBWA Facebook Foundry, the program focuses on “inspiration, learning, and creativity,” according to a statement by the agency. It is based on Facebook’s existing ‘Blueprint’ program, which […]

When Campbell Soup Co. named Publicis Groupe the winner of a massive agency review for digital, creative and media, the press release contained a smorgasbord of buzzwords that have come to typify holding company-level pitches. Publicis will provide an “entire suite of marketing services and provide more accountability and flexibility than traditional marketing models,” its March […]

Last month, we broke the news that Careem was looking for a creative agency. More than eight creative agencies including TBWA/RAAD, J. Walter Thompson and Leo Burnett are said to be participating in the pitch. [Tweet “Now Careem has announced that it has appointed TBWA/ RAAD as its global agency of record to lead brand […]

“We are ready to embark on the next 15 years – with [a] heavy focus on accelerating digital, mobile and creating powerful content for our clients and their brands. We strive to be the most creative and proactive communications group in the region.” These were Reda Raad’s words at the agency’s 15th anniversary in the […]

Remember how we said signed documents are a rational way to ensure that relationships stand the test of time and rocky grounds? Yeah, turns out we were wrong. With that in mind, we review those who untied the knot – for better or for worse.   1. Cadillac leaves Leo Burnett for Saatchi & Saatchi […]