Search Results for : Step Conference

Choueiri Group’s digital media arm, Digital Media Services (DMS), has launched its latest digital ad performance solution “DMS Perform” at STEP Conference 2019 on February 13. As brands set out to compete in today’s cluttered markets, quality lead generation has become an increasingly more complex task. Marketers, in turn, want assurances that their advertising is being […]

Marketing used to be about the 4 Ps of price, product, promotion and place. But that isn’t the case anymore. In a world of increased connectivity and more options than ever before, marketing is no longer the same. This interview looks at the evolution of marketing as a function, and how it is reflected on […]

DMS, which serves as the official digital arm of Choueiri Group, has partnered with STEP Group with offices in Dubai, Beirut and Cairo. The tie-up with DMS will focus on harnessing the full potential of STEP Group’s modern digital news and entertainment platforms to benefit the communication needs of regional advertisers. DMS will have the […]

Making the announcement at the opening of the STEP Conference 2017, Choueiri Group’s digital arm Digital Media Services (DMS) revealed its new brand identity and renewed brand mantra “Tap the full potential of your story”, amidst much fanfare at the highly-attended digital innovation and technology industry event. Speaking on the DMS Stage at STEP 2017, […]

It seems that the phrase “content is king” is as old as the advertising industry itself. However, there is a new player in the game and it is quickly growing to be bigger. Some might argue that if content is king, then context is god. In fact, this conversation is so contemporary that it was […]

Technology, design and gaming conference, STEP Conference has appointed UK-based Brazen PR to handle its PR and content marketing. The conference – back for the fourth year – is scheduled to take place on March 31 at the Dubai International Marine Club. Brazen, which launched in the UAE this year, will be tasked with engaging […]

  Under the theme “Innovation at the Intersection of Media, Technology and Design”, STEP – a media, technology and design platform for creatives, influencers and technophiles in the MENA region – conducted the third edition of its annual conference on April 30 at Dubai’s Al Serkal Avenue. The choice of an underground and unfussy venue was not without reason, as STEP organizers had […]

  STEP – a media, technology, and design platform for creatives, influencers, and technophiles in the MENA region – which will be holding the third edition of its annual conference on April 30 at the Al Serkal Avenue, has just announced a slew of updates to its program and lineup of speakers. Ali Halabi from Istanbul […]

Under the theme “Innovation at the Intersection of media, technology and design”, STEP – a media, technology, and design platform for creatives, influencers, and technophiles in the MENA region – will hold the third edition of its annual conference on April 30 at the Al Serkal Avenue. In line with the main theme, the conference will […]