Search Results for : Sony

Customer lifecycle management marketing company Zeta shares insights on the shifts in spending to digital and how marketers should approach the strategy process to adapt with this transition.

Communicate speaks with Alexander Elsas, Head of Marketing and Communications of Mercedes-Benz Cars Middle East, to learn more about their new initiative titled 'How To' and what it hopes to achieve.

Healing Beirut’s wounds, one song at a time.

A blockbuster film association is seen as a significant investment from both a brand and product perspective, said Sebastien Auguin, Marketing Director at Audi Middle East to Communicate. Auguin added that with traditional advertising, the company would “never reach” such a large audience for such an extended period of time. “An important factor is the very […]

There was something intriguing about The Network Communication Group (TNCG) making a big deal out of the anniversary of its 22 years in business. Why 22, and not 21 or 23? We sat with Roger Sahyoun, the advertising veteran behind Arabian Gulf Advertising (AGA, and the future TNCG) since 1997, to discuss why 22 would […]

By Muzammil Hamza Although Virtual Reality rung it’s announcement bells first in 2012, the “reality” aspect was still fictitious to mainstream users in the MENA region until mid-2015. Initial applications of the technology, and sneak-peaks of the gadgets involved spurred a global race to identify the next major market opportunities, especially among tech-enthusiasts, who expected the […]

Amazon is trying a new way to take its Alexa digital assistant mobile by developing wireless earbuds that mirror Apple’s popular AirPods. The Seattle-based e-commerce giant is readying earbuds with built-in Alexa access for as early as the second half of this year, according to people with knowledge of the plans. The headphones will look and act […]

For decades, free TV has coexisted alongside premium programming that requires a subscription to a cable or satellite service. Now that traditional TV content is shifting to the Internet, a similar dynamic is taking shape. Subscription streaming platforms like Netflix and Amazon Prime Video are jockeying with a growing crop of free, ad-supported video-on-demand (AVOD) […]

Following a multi-agency pitch earlier this year, Socialize has been awarded the digital communications and social media mandate for Sony across the Middle East and Africa region. The account was previously handled by independent agency, Qrious. Socialize has been tasked with increasing awareness and interest around Sony’s diverse range of products across televisions, audio, digital […]

The Marketing Society, a global network of 3000 senior marketers headquartered in the UK, marks the first anniversary of its Middle East chapter this week. Created to inspire bolder marketing leadership among senior in-house marketers, The Marketing Society Middle East brings together some of the region’s most seasoned marketers to learn, develop and share best […]

By Ahmad Badr, strategy director, Siegel+Gale London There was a point in time when brands were the aspiration, but in our new world, brands have become entirely subservient to people. The explosion in data availability and advances in AI are changing the relationship brands have with their customers. In the past, deregulation and access to […]

Headquartered in Warsaw, Poland, Clipatize initially started as a video production house. Since its launch in 2015, it has grown to become an integrated digital agency with a focus on B2B communications. Launched in Dubai in February 2017, Clipatize has been developing its regional market presence since inception and has signed on local clients including […]

Simon Jenkins, global social media director, Socialyse – part of the Havas Group, on his first week with the Amazon Echo My name is Simon Jenkins and I’m a geek. The thought of new and emerging tech really excites me. I’d argue that we are living in one of the most exciting times in terms […]

At a time when advertisers are struggling to get mobile right, how do you think they should approach delivering innovation through new technologies such as VR? Virtual reality is gaining significant momentum globally, especially after Facebook’s $2 billion acquisition of Oculus, a leading brand in the VR hardware space. VR has attracted the attention of […]

Remember how we said signed documents are a rational way to ensure that relationships stand the test of time and rocky grounds? Yeah, turns out we were wrong. With that in mind, we review those who untied the knot – for better or for worse.   1. Cadillac leaves Leo Burnett for Saatchi & Saatchi […]

Following intensive search and pitch, Sony Mobile – that had been working with BPG Cohn & Wolfe – has appointed Havas PR Middle East as its public relations agency for the region The agency will work on developing Sony Mobile’s communication strategy over the coming year, enhancing the premiere positioning of the brand, and raising […]