Search Results for : Socialize

Justina Rude, Co-Founder of video production company Evamotion, provides tips on how brands can scale up their marketing efforts to create compelling, inspiring, and actionable videos.

The Journey, a video series created by digital media agency, Socialize and automotive brand Volkswagen combats the unrelatable and inauthentic portrayal of success stories online by featuring a diverse range of speakers who share their stories and reveal about the difficult hurdles one actually faces on their journey towards success. The trio behind the campaign includes Rhia Samuel- Senior […]

Facebook and its family of apps such as Whatsapp and Instagram all suffered an outage yesterday for several hours across multiple countries in the world, including the UAE, the US, Brazil, Lebanon, among others. It’s safe to say that for a few hours, people across the world were transported back to the 90s. Just the […]

Following a multi-agency pitch process, Volkswagen Middle East has appointed Socialize as its social creative and digital media. The agency, which was recently acquired by We Are Social, will handle the brand’s social and digital strategy across the GCC, Lebanon and Jordan. “We are thrilled to be partnering with Volkswagen in the next stage of their category-leading marketing transformation. […]

Socially-led creative agency network We Are Social, has acquired a majority stake in Socialize, the Middle East’s largest independent social media agency. The move, which is subject to regulatory approval, is We Are Social’s first acquisition, and extends its network to the Middle East and North Africa (MENA) for the first time. We Are Social […]

Following a multi-agency pitch earlier this year, Socialize has been awarded the digital communications and social media mandate for Sony across the Middle East and Africa region. The account was previously handled by independent agency, Qrious. Socialize has been tasked with increasing awareness and interest around Sony’s diverse range of products across televisions, audio, digital […]

It’s funny – or not – how social media clout can open up new business opportunities and revenue streams. At a time when the number of followers and fans are a currency on their own, it’s no surprise that influencer-marketing companies have popped up, with brands continuing to jump into this space. Some have got […]

Following a multiple agency pitch at the start of 2016, the digital creative duties for General Mills’ brand Betty Crocker were awarded to Socialize in February. Shortly after, the company awarded the digital communications mandate for the entire General Mills portfolio, including brands like Haagen-Dazs, Nature Valley, Bugles and Green Giant. Ali Shaikh, who recently […]

Kaya Skin Clinic, a cosmetic dermatology chain in the Middle East, has appointed Socialize as its social communications and marketing partner across the region. Vikas Agarwal, head of marketing, Kaya Skin Clinic, says in a press statement, “Digital and social are now a vital part of Kaya’s marketing mix and we are happy to collaborate […]

Dana Adhami Head of MENA at Maker Studios Inc. Adhami started her career in 2004 with independent agency Catch, where she grew from media manager to digital director – UAE over a period of four years. Since then, she has only grown further, specializing in the field of digital and, as a natural progression, mobile. […]

Independent agency Socialize has launched its own influencer brand network, Front Row, which is a platform for Middle East influencers to meet and interact with brands. Akanksha Goel, director of the agency, compares it to a dating app, “but for online credibility”. “Working with digital influencers is becoming increasingly popular and, more importantly, it is […]

Dubai-based digital agency Socialize has won the digital account for General Mills brand, Betty Crocker. The agency will lead the strategy, set-up and execution for the brand’s social media presence and digital activations across the Middle East.

Independent boutique agency, Socialize, has won the MENA region’s first YouTube Bootcamp. Hosted by Google Partners Arabia, the three-day event showcased the effectiveness of YouTube ads and the measure of the reach, effectiveness and cost of YouTube as a medium. Among the top 10 selected agencies and Google partners that took part in the Bootcamp, […]

Following a multi-agency pitch, Daimler has appointed independent agency Socialize to handle the social media duties for Mercedes-Benz across the Middle East and Levant. “We are really happy to be working with Daimler and look forward to raising the social media marketing bar for Mercedes-Benz in the region” says Akanksha Goel, managing director, Socialize. “With […]

One weekend in February, a photo of a dress and what seemed to be a simple Tumblr post blasted through the Internet. A user asked: “Is this dress white and gold, or blue and black? Me and my friends can’t agree.” The picture attached to the post created an online uproar that can only be […]

  Tell us a bit about Performics… Performics is a global performance-marketing agency started in 1998 in the US. Originally, we did affiliate marketing, which is selling through electronics resellers online and then we added search services in the 2000s when Google and Yahoo were coming to life in terms of the search landscape. DoubleClick […]

In the past few years we have witnessed an increasing transformation in advertising in the MENA region with more brands investing in digital ads and social media content plans. The idea of pinpointed targeting, automated bidding, and lower unit costs has fascinated many and led them to see the digital space as a replacement to the dated offline channels, or even worse, as a separate entity altogether. […]