This year, the UAE edition of Cannes Young Lions had creatives battling to come up with a digital solution to tackle the issue of food waste on behalf of ne’ma, the UAE’s National Food Loss and Waste Initiative.
Organized by the globally-renowned advertising awards show Cannes Lions, Cannes Young Lions pits creative duos against each other—with a 24-hour brief given to them by an NGO, charity, or a company dedicated to a good cause.
This year, the UAE edition of Cannes Young Lions had creatives battling to come up with a digital solution to tackle the issue of food waste on behalf of ne’ma, the UAE’s National Food Loss and Waste Initiative
Mai Iskander, Editorial Manager and Owais Awan, Junior Art Director, were selected as the creative duo to represent Socialize in the prestigious tournament—taking home the Silver award for their beautifully simple solution to food waste, ‘Cart to Calendar’.
With a large portion of food waste in the UAE being attributed to overpurchasing groceries when using online grocery delivery platforms, Cart to Calendar offers up a way for shoppers to link all of their perishable items to their personal calendars, alerting them around the time their recently-purchased items are set to expire.
When the calendar notification is clicked, Cart to Calendar offers up tips on how to preserve or prolong those perishable items, with smart solutions such as pickling, freezing, dehydrating and more.
