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Emirates Nation Brand’s Khaled AlShehhi explains how the Emirates developed a unique campaign that celebrates the historic Hope Probe launch. At 1.58 am on June 20, the world heard for the first Arabic countdown ever, marking the launch of the Hope Probe, the first Arab interplanetary mission that will reach Mars orbit in approximately 200 […]

Consumers look to businesses to feel more positively about how these brands support society. A recent global study by Kantar on Twitter shows that, in fact, only 8% of people believe that brands should stop advertising during the global pandemic. This has been especially evident in the month leading up to Ramadan, when there has […]

People seek clarity and guidance from businesses as well during times of crisis. Eimear Lambe, Director of Twitter Next, EMEA and Stephanie Terroir, Head of Twitter Next, MENA, share tips on what brands should keep in mind while communicating with their audience during these troubling times.  Since the emergence and subsequent outbreak of COVID-19, there […]

Lebanon is now in the throes of a deep political and economic crisis that had been brewing for years, and the communication industry is hit hard. Naji Boulos, founder of Jicebe Creative Consultancy, former Managing Director of Memac Ogilvy Lebanon, and past president of the IAA-Lebanon chapter gives a harsh but realistic assessment. What is the […]

There is more content out there than at any other point in time. Some moments get more eyeballs than others, though. Communicate looks at the most-viewed content globally. Beijing Olympics Opening Ceremony (2008) The Beijing National Stadium – better known as the Bird’s Nest – was home to the Beijing Olympics’ Opening Ceremony in 2008. […]

The self-described circus for adults Rouge shows how creativity can express itself in many forms. Communicate spoke to director Elena Kirschbaum. A mix of acrobatics, cabaret and burlesque, award-winning, Australia-based Rouge is a different kind of circus that manages to inject a healthy dose of creativity in a discipline that sometimes goes in circles, constantly […]

Memes are more than a fad. They have become legitimate means of expression, communi- cating an entire cultural idea or theme in a singlevisual (words, sounds, pictures, gestures, etc.) and spreading from person to person. Originally coined in 1976 by evolutionary biologist Richard Dawkins to describe the cultural counterpart of a gene, the term ‘meme’ […]

By Bassam Mustafa Influencer marketing has seen a major growth spurt, and is currently all the rage. With football superstar Leo Messi kicking off the Expo 2020 Dubai video campaign, to Bollywood king Shahrukh Khan being locked down by Visit Dubai, the region has been bursting at the seams with celebrity and brand unions this year. But how […]

The holy month of Ramadan is an introspective and spiritual time of the year, when people fast, pray, change their daily routines, catch up with their favorite TV drama series and spend more time with their near and dear ones. It’s also that time of year when television and digital screens are bombarded with commercials. […]

beIN and Warner Bros. International Television Distribution have announced a long-term multi-year deal that will enable beIN to acquire premium content from the leading Hollywood studio. The announcement was made by Yousef Al-Obaidly, deputy CEO of beIN Media Group, and Jeffrey R. Schlesinger, President, Warner Bros. Worldwide Television Distribution. This deal represents one of the […]

To mark the World Emoji Day which fell on Sunday (July 17) Pepsi launched a new PepsiMoji-filled video to demonstrate how emojis can be used to communicate in ways that traverse boundaries. Studies have suggested that emoji is the fastest growing language and it has already become a universal language. Pepsi has taken the emojis […]

Let me start by asking you the much-debated question – which came first, the chicken or the egg? Many scientists and researchers have come up with expert theories and explanations, only to contradict each other. An equivalent situation arises in engineering and science, and is known as a circular reference, wherein a parameter is required […]

Pay-TV network OSN has signed an exclusive output agreement with Warner Bros. International Television Distribution for first and exclusive access to its premium content for the MENA region. The long-term agreement has been extended till 2020. This means, OSN subscribers will have continued first and exclusive access to Warner Bros.’ breadth of movies in the […]

Social TV is VivaKi’s proprietary real time solution that allows us to discover the most trending TV content and topics. The product offers in-depth analysis on top performing shows in the social space, with detailed insights for brands to utilize. Overall mentions across the top five ranking shows saw a significant spike as season finales […]

Today, we hear brands talk about “social media influencers” often. Some brands see them as a way to receive coveted word-of-mouth online, while the media sees them as a way to differentiate the mass from the online niche, and marketers see them as a new conduit to distribute their message. Why? Because according to generally […]

We live in an age of spin. Our business as marketing communicators is all about sending out positive messages to achieve brand elevation and ultimately, commercial gain. It is natural for CSR to be an extension of this activity. If our clients are doing something altruistic, it stands to reason that we will want to […]

MBC4 and MBC MASR have officially announced jury for The X Factor 2015. Ragheb Alama, Elissa, and Donia Samir Ghanem, three names that resonate across the music and entertainment industry, have signed up as the jury to find the one singing sensation that has “The X Factor”. Ragheb Alama, who was replaced by Wael Kfoury […]

To mark the 100-year anniversary of the Coca-Cola bottle, the company is celebrating with a year-long campaign that includes new advertising, a music anthem and a series of art exhibits featuring works from some of the world’s leading contemporary artists including Andy Warhol, Norman Rockwell and Peter Blake. On Nov, 16 1915, the bottle was […]

Mustafa Al Abdullah, the man behind Middle East’s latest hit song “Taal” – is also a music director , songwriter and composer who is believed to be on his way to reinventing the music landscape. Through his work, Abdullah is keen on putting  Iraqi musicians on the global map through changing the Iraqi music scene. […]