Search Results for : Sharjah

Google pledges to mentor local businesses and help them grow online in the UAE, especially those in retail and tourism. Google announced today ‘Grow Stronger with Google’, a new program to accelerate the MENA region’s economic recovery through digital transformation, by offering digital tools, training, and financial grants to support local businesses and job seekers. […]

The Sharjah Entrepreneurship Centre (Sheraa) recently launched their new initiative titled Access Sharjah, with a goal to help support and build the entrepreneurship community in the region. Their new program focuses on the digital content and publishing sector and has welcomed 14 startups into the program. Communicate got to have an exclusive chat with Najla Al Midfa, […]

By Afreen Khan CAFU has recently launched a film, shot and produced by themselves, titled “Faded Voice.” The film is an initiative to reward its fan base by crowdsourcing the plot from the customers in a creative manner. The campaign included a series of multiple films that were shot locally in Dubai, catching more than […]

WhatsApp, a free and popular messaging Facebook-owned app, is set to be no more ad-free. It its not clear when the exact date in which the ads will  be implemented into the platform.  “As we said last year, we will start showing ads in status in the future,” a WhatsApp spokesperson in an e-mail to Communicate. The announcement was […]

By Afreen Khan Home of a 1.5 billion users worldwide, WhatsApp reported a security breach few days ago. The company, which  introduced “End-to-End Encryption” in 2016, asked users to update their WhatsApp mobile applications as the update contains a fix for a malicious hacking that was reported. The breach was discovered early May, in which […]

Triangle MENA (Triangle), a creative agency that specializes in building comprehensive online experiences, has successfully deployed two new digital products for the Saudi Broadcasting Authority – SBC TV & Shashtacom. SBC, a TV Channel that offers the KSA audience local to regional varied content, and Shashatcom, an on-demand video platform that delivers a wide array […]

Leo Burnett Dubai has acquired a new client, Sharjah Commerce and Tourism Development Authority after initial pitching rounds. The Publicis Groupe ‘Power of One’ approach was favoured by the authority because of its creative and strategic output that played an integral part in the final agency selection for its new campaign, says the agency in […]

Thirty days and 50 people achieved the feat of assembling the Middle East’s largest video billboard in Dubai, UAE. Spanning across 1,600 square meters of digital canvas, the billboard comes close to the world’s biggest digital billboard in Times Square, New York, which spreads across over 25,000 square feet of digital display. Arabian Automobiles Company, […]

Andy Brown, CEO and chairman of Kantar Media, wrote in his letter to tview’s subscribers that its People Meter service for the Emirates Media Measurement Company (EMCC) will be discontinued from November 30, which is the last day of the five-year contract won by Kantar Media in 2010. In the letter he writes, “Whilst we […]

This summer, while spending a long holiday with my kids, I was shocked by their media and technology consumption habits, which reminded me of something I once heard: “In magazines, parenting looks like a cruise. When you get there, it’s a tiny rowing boat in a storm.” Times have changed today, thanks to technology that […]

J. Walter Thompson has announced five young women selected for this year’s class of Helen Lansdowne Resor Scholarship recipients. Named after the industry’s and J. Walter Thompson’s first female copywriter, the HLR Scholarship is a global program launched by J. Walter Thompson and the 4A’s in 2014. It was designed to confront the disproportionately low […]

For the first time, L’Oréal Middle East is participating in the group’s international business game Brandstorm. The game offers an opportunity for students around the world to get creative and apply their ideas to engage with international brands. Brandstorm gathered 45 teams from 58 countries where the teams had to role-play as international marketing director […]

Independent media auditor Centre d’étude des supports de publicité (CESP) has audited the national TView people meter-based Television Audience Measurement (TAM) service in the UAE and found it aligned with international standards, reinforcing Kantar Media’s solution. The TView service delivers daily TV ratings and is funded and endorsed by media players in the UAE, including […]