Search Results for : Rtb

Communicate attended a virtual press briefing to understand Facebook's plans for 2021.

Iman Ghorayeb speaks about the changes that are here to stay in the B2B marketing and communications sector.

The global pandemic had a major impact on the communications industry. Can it be salvaged and come out stronger?

Almost 30 years ago, the first clickable banner was displayed on the Internet. Over the years, the digital and marketing industries have evolved, but banner ads remain one of the best advertising channels. Programmatic (especially in retargeting) is leading the charge by enabling ad buying automation and personalized displays based on their behaviour. Tomasz Wnuk, […]

C1X (Class One Exchange), an independent ad tech and advertising and marketing technology (AMT) company has tied hands with two e-commerce marketplaces Letstango.com and Zasttra.com to help them find difficult-to-source audiences directly and transparently. C1X’s platform SOKA helps merchants promote products using native and customized advertisements on its seller bidding platform to advertise, execute and […]

MENA Market Place (MMP) describes itself as a “premium programmatic advertising marketplace enabling leading publishers and premium brands to better monetize their digital advertising inventory”. Sound familiar? That’s because the company first launched in 2014 – and a lot has changed since then. Nader Bitar joined as director in August 2015, bringing with him fresh […]