Search Results for : Roger Sahyoun

There was something intriguing about The Network Communication Group (TNCG) making a big deal out of the anniversary of its 22 years in business. Why 22, and not 21 or 23? We sat with Roger Sahyoun, the advertising veteran behind Arabian Gulf Advertising (AGA, and the future TNCG) since 1997, to discuss why 22 would […]

Remember how we said signed documents are a rational way to ensure that relationships stand the test of time and rocky grounds? Yeah, turns out we were wrong. With that in mind, we review those who untied the knot – for better or for worse.   1. Cadillac leaves Leo Burnett for Saatchi & Saatchi […]

The Network Communication Group (TNCG) houses four agencies under it: AGA-ADK that is probably best described as a creative agency, Pencell PR & Events, digital agency Wetpaint and media agency Equation Media. Yet, it seems that the group and its agencies are rather quiet, whether that’s on the awards front or hosting and participating in […]

The Network Communication Group (TNCG) has announced the launch of its Equation Media – the group’s media planning and buying unit-operation in Beirut. Supporting the vision to grow the Equation Media Network and elevate the group’s media offering to current and prospective clients, the group’s AGA Beirut media department has been merged under Equation Media. The […]

The network Communication Group recently held its first official regional management meeting in Beirut. The three-day meeting was presided over by the Group’s Chairman, Roger Sahyoun and CEO, Saad El Zein and witnessed the attendance of regional management from the group’s varied disciplines and seven offices that are present in Dubai, Abu Dhabi, Beirut, Jeddah, Riyadh, […]