Search Results for : Rebrand

According to a recent study by TBWA\RAAD, 76% of CEOs in the region have taken to social media, to communicate and reassure their employees and stakeholders during the current crisis. But despite the surge in activity, the average business leader posts less than twice per month on social media. This poor frequency in communication will not […]

Ken Shapiro, chief revenue officer at online entertainment platform Fandom, explains why fans are passionate, creative and too valuable a resource to ignore. How did Fandom come about? Fandom started in 2006 as a company called Wikia, an offshoot of Wikipedia. Wikipedia is, essentially, one page of information on a particular topic with just text. Wikipedia’s founder, Jimmy Wales, saw […]

By Sharvari Alape Orikami Lab, a Dubai-based design innovation hub, has transformed “Spectrum Watches” to meet the present demands of the digital world. The two companies have collaborated together to deliver what is viewed as a “scalable and livable design system and narrative for the brand.” While  the brand enjoys immense success in the offline […]

Following the launch of Amazon.ae at the beginning of May, the brand has experienced a significant rise in its ad awareness within the UAE during the same month, said YouGov spokesperson in an e-mail. In a survey conducted by YouGov BrandIndex, the results show an uplift in the brand’s ad awareness increasing by +13.9 points, […]

By Afreen Khan C2 Comms describes themselves as not just “any” advertising and branding consultancy agency, but importantly seekers of change and creating new perceptions.  The company that has lately announced a rebranding for itself, talks to Communicate about “reengineering of the way we approach the business of communication.” C2 Comms Managing director Roy Aftimos […]

By Bianca Best The future is being incubated at our schools, but in the wrong way. Just ask education guru Ken Robinson, who delivered the stimulating Ted Talk about how schools are killing creativity. He spoke about an antiquated ethos that enforces learning by rote, an approach that yields little value later ‘out in the […]

Marriott International is launching a global marketing campaign introducing Marriott Bonvoy, the new name that replaces Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG). The campaign celebrates Marriott Bonvoy as a travel program with the tag line “Rewards Reimagined” through its 30 hotel brands. “Marriott Bonvoy expresses the joy of ‘good travel’ made […]

Cognitev, formerly known as MENA Commerce, underwent a comprehensive rebranding effort in May.

Meraas has revealed a new brand system that aims to reflect a modern look while linking its diverse portfolio across real estate, healthcare, F&B, retail, hospitality and entertainment.

Global media agency Starcom Mediavest Group (SMG) just announced a corporate rebranding initiative. Alex Saber, chairman of Starcom Mediavest Group MENA and VivaKi MENA, explains the reasons behind the company’s latest global refurbishment and the effect it will have on its MENA operations. Velocity marketing was a core reason behind the makeover, as Saber explains: “We […]

In November 2014, Abu Dhabi Media (ADM) took on a multi-channel overhaul, which has just concluded with its last channel, Abu Dhabi Sports, re-launched in early August. At the start of it all, ADM’s rebranding task was allocated to Les Folies, a multi-disciplinary integrated design house based out of Dubai. The same company was also responsible […]

Clique Communications Group, now Clique, has recently announced its new brand  identity and new integral members. “We wanted to create an identity that truly represented who we are,” says Ashwin Salian, Clique’s managing partner & co-founder, in a press statement. “After six years in the region, we have changed and grown a lot. The rebranding process was […]

Fitness First unveils new fitness philosophy based on the principles of behavioral psychology, an industry first, to encourage its members to go further in adopting a healthier and fitter lifestyle. The brands’ new philosophy focuses on motivating members to go further in life with the right balance of training, healthy eating and motivation. George Flooks, chief […]

GEMS Education, one of the leading providers of K-12education, has introduced a new global brand identity, which better reflects the company’s vision, mission and values. The above design will replace the well-known diamond logo. However, the sentiment behind the name GEMS remains; “all children are precious and we will strive to meet the aspiration of […]

Just Falafel, the Middle East’s home grown fast-casual restaurant brand, has rebranded itself as JF Street Food, to reinforce its philosophy of serving the world’s oldest recorded street food. To further drive the rebranding, the company has collaborated with global fashion personality Asil Attar and her company Lead Associates. The collaboration will see Attar and […]

Zomato, an app that’s like Google for eateries, has launched its revamped logo. Founder and CEO, Deepinder Goyal says in his blog post that Zomato was “built for the love of food” and with this rebranding, the brand aims to put the heart at the center of it all. Goyal adds that the “logo transcends […]

Dubai and London-based sports and automotive PR company, Performance PR, has rebranded as Performance Communications.