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Search Results for : Rebrand

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People
February 14, 2021
Hussein Kandil: "Hardees' First Complete Rebrand in More than Three Decades Comes as We Seek to Reinvent Ourselves For Generation Z"
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People
December 09, 2020
Twitter Announces #BestofTweets 2020 in MENA
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People
December 02, 2020
How Google's Rebranding of G-Suite to Workplace Signals the Drive Towards Further Collaboration
Industry
June 11, 2020 Introducing LiveBosses

According to a recent study by TBWA\RAAD, 76% of CEOs in the region have taken to social media, to communicate and reassure their employees and stakeholders during the current crisis. But despite the surge in activity, the average business leader posts less than twice per month on social media. This poor frequency in communication will not […]

Culture
October 07, 2019 Where Fans Rule Supreme

Ken Shapiro, chief revenue officer at online entertainment platform Fandom, explains why fans are passionate, creative and too valuable a resource to ignore. How did Fandom come about? Fandom started in 2006 as a company called Wikia, an offshoot of Wikipedia. Wikipedia is, essentially, one page of information on a particular topic with just text. Wikipedia’s founder, Jimmy Wales, saw […]

Culture
July 12, 2019 Rebranding For Millennials

By Sharvari Alape Orikami Lab, a Dubai-based design innovation hub, has transformed “Spectrum Watches” to meet the present demands of the digital world. The two companies have collaborated together to deliver what is viewed as a “scalable and livable design system and narrative for the brand.” While  the brand enjoys immense success in the offline […]

Industry
June 10, 2019 Amazon.ae Witness Rise in Ad Awareness

Following the launch of Amazon.ae at the beginning of May, the brand has experienced a significant rise in its ad awareness within the UAE during the same month, said YouGov spokesperson in an e-mail. In a survey conducted by YouGov BrandIndex, the results show an uplift in the brand’s ad awareness increasing by +13.9 points, […]

Industry
June 06, 2019 Behind the Rebranding: C2 Comms

By Afreen Khan C2 Comms describes themselves as not just “any” advertising and branding consultancy agency, but importantly seekers of change and creating new perceptions.  The company that has lately announced a rebranding for itself, talks to Communicate about “reengineering of the way we approach the business of communication.” C2 Comms Managing director Roy Aftimos […]

Industry
April 04, 2019 Seize the technology to enjoy your growth

By Bianca Best The future is being incubated at our schools, but in the wrong way. Just ask education guru Ken Robinson, who delivered the stimulating Ted Talk about how schools are killing creativity. He spoke about an antiquated ethos that enforces learning by rote, an approach that yields little value later ‘out in the […]

Industry
March 08, 2019 Publicis Media merges Spark Foundry and Blue 449

Publicis Media is merging its Spark Foundry and Blue 449 media networks, bringing both under the leadership of Spark’s global brand president Chris Boothe. With this move, the new network deepens its presence in Australia, Canada, China, Germany, India, Italy, MENA, Mexico, Poland, Russia, Singapore and Spain, as well as other markets around the world. The change comes as […]

Industry
March 01, 2019 Marriott rebrands rewards program introducing ‘Bonvoy’

Marriott International is launching a global marketing campaign introducing Marriott Bonvoy, the new name that replaces Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG). The campaign celebrates Marriott Bonvoy as a travel program with the tag line “Rewards Reimagined” through its 30 hotel brands. “Marriott Bonvoy expresses the joy of ‘good travel’ made […]

Industry
November 01, 2018 The reason behind loyalty agency ICLP’s rebrand

ICLP, a global loyalty agency, was founded in 1987 and has been present in the Middle East since 1993. It is now merging with loyalty, travel experiences, insurance and assistance businesses to become Collinson, which was incorporated in 1992. The company’s loyalty division comprises of three brands: ICLP; loyalty commerce specialism Collinson Latitude; and customer […]

Industry
October 14, 2018 How MMPWW went from MENA Market Place to MMP World Wide

MENA Market Place (MMP) describes itself as a “premium programmatic advertising marketplace enabling leading publishers and premium brands to better monetize their digital advertising inventory.” Sound familiar? That’s because the company first launched in 2014. A lot has changed since then. Nader Bitar, director, has replaced Vincent Pellilo, the ex-managing director, bringing with him a […]

Industry
September 05, 2018 Following rebrand, BPG Group holds 25th offsite

BPG Group celebrated its recent rebrand and renewed business restructure at the company’s 25th offsite on the QE2 floating hotel in Dubai. The Group unveiled the new structure in June by replacing BPG Bates, BPG Cohn & Wolfe, BPG Maxus and BPG Possible with two verticals: BPG Max, which will handle media and data just […]

Industry
August 04, 2018 7 tweets about the Burberry logo change that made us LOL

On August 3, Burberry unveiled its new logo marking the first change in 20 years. And people are not loving it. Here are a few tweets that made us LOL. 1. This company that was both truthful and funny I love the way Peter Saville purged the Burberry mark of everything superfluous, like personality, style, […]

People
July 14, 2018 Another senior agency exec fired due to violation of “code of conduct”

McCann Health has fired global chief creative officer Jeremy Perrott, after a complaint against him alleging a violation of the company’s code of conduct. He was terminated before the Cannes Lions International Festival of Creativity last month. A spokesperson for McCann declined to comment on the nature of the complaint or the length of the […]

People
July 11, 2018 Chief creative officer fired 1 month after Ogilvy rebrand

The Ogilvy Group has terminated the employment of its chief creative officer, Tham Khai Meng, after an investigation into his behavior following employee complaints, according to a memo sent to staff yesterday by CEO John Seifert. Seifert said he had been informed of employee complaints two weeks prior. Just last month, the group rebranded after […]

Industry
July 03, 2018 What ‘TBWA Facebook Foundry’ means for the agency of the future

TBWA has partnered with Facebook for a custom training program that will be rolled out across its offices in Africa, Middle East, Turkey, Central and Eastern Europe. Called TBWA Facebook Foundry, the program focuses on “inspiration, learning, and creativity,” according to a statement by the agency. It is based on Facebook’s existing ‘Blueprint’ program, which […]

Industry
July 02, 2018 “It’s not a lipstick and high heels story,” says Ford on marketing to women in Saudi

When women (finally) took to the streets on June 24, the world – and automotive brands – marked a special moment in history. This moment is not only a positive step for equality in the Kingdom, but also one for the economy with it estimated to add as much as $90 billion to Saudi’s economic […]

Industry
July 01, 2018 6 learnings from how Netflix handled Jonathan Friedland

Dawn Metcalfe is a Dubai-based executive coach and trainer who founded PDSi, a company that provides training, mentorship and coaching. She is also the author of two books: Managing the Matrix: The Secret to Surviving and Thriving in Your Organization and The HardTalk Handbook. Metcalfe’s second book is also a certified training programme offered by […]

Industry
June 14, 2017 MENA Commerce rebrands to Cognitev

Cognitev, formerly known as MENA Commerce, underwent a comprehensive rebranding effort in May. As a technology company that now concentrates more on marketing from a semantic point of view, the rebranding consists of four key upgrades: A revamped approach Advanced technology utilizing artificial intelligence New website New name “The digital marketing industry landscape requires a […]

Industry
January 31, 2017 Meraas unveils new identity

Meraas has revealed a new brand system that aims to reflect a modern look while linking its diverse portfolio across real estate, healthcare, F&B, retail, hospitality and entertainment. It’s also reflective of the company’s drive to play an active role in achieving the Dubai Plan 2021, which aims to enhance the emirate’s reputation as a […]

Industry
October 04, 2015 Home improvement

Global media agency Starcom Mediavest Group (SMG) just announced a corporate rebranding initiative. Alex Saber, chairman of Starcom Mediavest Group MENA and VivaKi MENA, explains the reasons behind the company’s latest global refurbishment and the effect it will have on its MENA operations. Velocity marketing was a core reason behind the makeover, as Saber explains: “We […]

Industry
September 13, 2015 From the top

In November 2014, Abu Dhabi Media (ADM) took on a multi-channel overhaul, which has just concluded with its last channel, Abu Dhabi Sports, re-launched in early August. At the start of it all, ADM’s rebranding task was allocated to Les Folies, a multi-disciplinary integrated design house based out of Dubai. The same company was also responsible […]

Industry
August 10, 2015 Clique rolls out new brand identity

Clique Communications Group, now Clique, has recently announced its new brand  identity and new integral members. “We wanted to create an identity that truly represented who we are,” says Ashwin Salian, Clique’s managing partner & co-founder, in a press statement. “After six years in the region, we have changed and grown a lot. The rebranding process was […]

Industry
March 29, 2015 Fitness First has new brand identity and philosophy

Fitness First unveils new fitness philosophy based on the principles of behavioral psychology, an industry first, to encourage its members to go further in adopting a healthier and fitter lifestyle. The brands’ new philosophy focuses on motivating members to go further in life with the right balance of training, healthy eating and motivation. George Flooks, chief […]

Industry
February 08, 2015 GEMS Education unveils new brand identity

GEMS Education, one of the leading providers of K-12education, has introduced a new global brand identity, which better reflects the company’s vision, mission and values. The above design will replace the well-known diamond logo. However, the sentiment behind the name GEMS remains; “all children are precious and we will strive to meet the aspiration of […]

Industry
January 18, 2015 Just Falafel rebrands as JF Street Food

Just Falafel, the Middle East’s home grown fast-casual restaurant brand, has rebranded itself as JF Street Food, to reinforce its philosophy of serving the world’s oldest recorded street food. To further drive the rebranding, the company has collaborated with global fashion personality Asil Attar and her company Lead Associates. The collaboration will see Attar and […]

Industry
October 22, 2014 Zomato’s rebranding receives mixed reactions

Zomato, an app that’s like Google for eateries, has launched its revamped logo. Founder and CEO, Deepinder Goyal says in his blog post that Zomato was “built for the love of food” and with this rebranding, the brand aims to put the heart at the center of it all. Goyal adds that the “logo transcends […]

Industry
July 03, 2014 Performance PR rebrands as Performance Communications

  Dubai and London-based sports and automotive PR company, Performance PR, has rebranded as Performance Communications. Founded in London in 2002, and launched in Dubai in 2010, Performance Communications offers PR, digital media relations, event organization, video services and brand partnership services, among others. The company has recently extended its reach across Europe through a network […]

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