Search Results for : Omg

Jessica Usenbor, Platforms & Capabilities – Programmatic Lead at OMG, explains how Google’s phasing out of third-party cookies will in fact help the industry go back to basics. The deprecation of the third-party cookie is an opportunity for advertising to get back to its essence and focus on its core objective: to build customer trust […]

Omnicom Media Group MENA has announced in a statement  the opening of the regional operation of its dynamic creative specialist agency Adylic. Adylic works in data-driven, personalized creative advertising and dynamic creative optimization (DCO) solutions. The Dubai operation, Adylic’s seventh in the world, will serve the Middle East/North Africa region (MENA), said the statement. Raouf […]

Omnicom Media Group’s data, analytics and technology consultancy Annalect, announced in a press statement, two new senior executives in the Middle East and North Africa region. “Andreas Frangeskides has joined as Director-Marketing Solutions, while Oleksandr Cherviakov is now the consultancy’s Senior Manager-Business Solutions,” said the statement. OMG also said in the statement that they hired Joubran Abdul Khalek […]

Omnicom Media Group EMEA has announced three promotions at the top of its Middle East/North Africa (MENA) operations in a press statement. The regional CEO, Elie Khouri, has been promoted to chairman, while OMD MENA’s CEO, Nadim Samara, takes the same position at the regional holding and PHD’s CEO Elda Choucair moves to the newly […]

For the first time in 20 years, Omnicom Media Group has refreshed its brand identity system, including a new logo with the OMG acronym, a modernized logotype and new graphic elements. The system is based on three core tenets: the geometry in the letterforms of the logo, the concept of micro to macro pattern repetition […]

The UK alone used 125,000 tonnes of plastic wrapping last year, especially around Christmas 500 million canned drinks are sold over the festive period 13,350 tonnes of glass is binned every year during December and January And so, Omnicom Media Group MENA has dressed up the Christmas tree outside its building in Dubai Media City […]

Mobile ad fraud is on the rise and is estimated to have doubled since last year. Juniper Research has estimated that advertisers will lose some $19 billion to fraudulent advertising activities on online and mobile devices in 2018. The issue of app install fraud is a growing concern, particularly in the GCC. Therefore, Omnicom Media Group […]

Omnicom Group suffered its biggest decline in nine years after posting sluggish results, renewing concerns that the ad giant can weather media disruption spurred by the likes of Google and Facebook. The stock closed on July 17 at $70.69, down nearly 9.5 percent from the previous day’s close after the New York-based company posted weaker-than-expected revenue growth […]

Americana Group has concluded its three-way agency review with the appointment of Omnicom Media Group’s Hearts & Science. The account was previously handled by MCN’s Initiative MENA. The company, which operates restaurants and manufactures consumer foods and food-related products across the MENA region, is the first regional client for the data-driven marketing agency. Americana Group […]

Omnicom Media Group has launched Hearts & Science in the MENA region. Touted as a data-driven agency, Hearts & Science was launched in the US exclusively for Omnicom’s P&G business and has since signed on telecom giant AT&T. The Dubai office will be headed by OMD UAE’s head of strategy, Fadi Maktabi, who has been […]