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Search Results for : Nike

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Industry
February 08, 2021
The Key Takeaways From OMD's Reset 2021
man
Industry
January 25, 2021
Wunderman Thompson Reveals 100 Trends That Will Shape 2021
Industry
December 10, 2020 Facebook's Plans for 2021
Communicate attended a virtual press briefing to understand Facebook's plans for 2021.
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People
December 09, 2020
Twitter Announces #BestofTweets 2020 in MENA
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Industry
December 09, 2020
Highlights from Twitter's #ThisHappened2020 Event
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Industry
December 08, 2020
#ThisHappened on Twitter in 2020
People
December 07, 2020 Marketing and Communications During the Fourth Industrial Revolution
Iman Ghorayeb speaks about the changes that are here to stay in the B2B marketing and communications sector.
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Facebook Hub
Masterminds
December 06, 2020
Facebook Brings Marketing Partners Program for Agencies to MENA
man
Industry
December 06, 2020
How Long Will it Take for the Global Ad Market to Recover?
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Industry
December 03, 2020
The Steps to Hosting a Successful Virtual Event
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Industry
November 30, 2020
Connecting the Dots – The Trends to Watchout for in 2021
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People
November 29, 2020
Everything to Know About Google's First Startup Accelerator Program In MENA
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People
November 25, 2020
The Impact of COVID-19 on Black Friday
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Industry
November 24, 2020
How to Navigate Marketing in 2021?
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Industry
November 22, 2020
Filling Gaps in the Influencer Marketing Industry
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Industry
November 11, 2020
What's Trending With GenZ?
Industry
November 09, 2020 The Accelerating State of Digital Marketing
Customer lifecycle management marketing company Zeta shares insights on the shifts in spending to digital and how marketers should approach the strategy process to adapt with this transition.
People
November 08, 2020 Alexander Elsas : "Mercedes-Benz Has Enjoyed a Long Association with the Creative World"
Communicate speaks with Alexander Elsas, Head of Marketing and Communications of Mercedes-Benz Cars Middle East, to learn more about their new initiative titled 'How To' and what it hopes to achieve.
People
October 05, 2020 On The D2C Conundrum
Joe Abi Mansour, Digital & Commerce Director at Geometry MENA, on big brands wanting to go direct to consumer (D2C) while digitally native vertical brands (DNVBs) are trying to go retail. Is it a case of the grass is always greener on the other side or are there concrete opportunities to be captured?
Culture
September 24, 2020 The History of Sneaker Culture

From crude rubber-soled inventions, the footwear industry has evolved into a multi-level hydra where hip-hop, luxury, and sports all come together and control the cultural zeitgeist. The market has grown substantially over the last five years, progressing at a compound annual growth rate (CAGR) of 5.1%. But the industry owes its success to the hype […]

People
June 15, 2020 Why It Helps for Brands to Be Brave

Stephen George, CEO & Founder of California-based Surkus, a platform that connects businesses with consumers, talks about the importance of brands standing in solidarity with people during social situations. “For once. Don’t do it.” Nike’s message in its recent ad campaign flips its long-standing tagline, with powerful results. The brand was one of the first big […]

Industry
June 16, 2019 The Trio That Created NIKE’S ‘Dream Crazy’

By Ann-Christine Diaz Tennis pro Serena Williams, skateboarder Lacey Baker and high school football player/homecoming queen Alicia Woollcott are among the athletes who “dreamed crazy” in Nike’s 30th anniversary “Just Do It” effort. But Nike dreamed crazy, too. The brand took a stand and threw itself into the center of cultural controversy by featuring former […]

Industry
May 10, 2019 Nike Uses App To Stop Sneaker Returns

The world’s largest sneaker company is launching Nike Fit, an addition to its app that lets customers scan their feet at home and provides their proper size in various models. The company says 60% of people wear the wrong size shoe, and concern over fit has a material impact on consumer confidence. “This is something […]

Industry
May 22, 2016 Nike reaffirms strategic partnership with J. Walter Thompson Dubai

Nike GCC has reaffirmed its six-year-long strategic partnership with J. Walter Thompson Dubai in the region. The partnership has produced a number of successful events in Dubai including the annual WeRunDubai; Nike Football’s LVL UP tournament and Winner Stays Magista launch, and Nike+ Training Club Tour for Women. Mohammed Sabry, managing director of J. Walter […]

Industry
July 05, 2014 Nike shares social media numbers around its World Cup presence

  With its competitor Adidas being the official World Cup 2014 sponsor, Nike, which sponsors ten teams at the tournament, and over 50 percent of the boots worn on pitch , is sharing the figures on its social media presence during the month-long football bonanza. Followers for Nike’s football channels (namely Twitter, Facebook, Instagram and YouTube) […]

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