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Search Results for : Native

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People
March 04, 2021
Charting a Course Towards a More Privacy-First Web
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People
February 24, 2021
George Maktabi : "The Level of Gaming In The Kingdom Is So Evolved"
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Facebook Hub
Masterminds
February 11, 2021
How Memac Ogilvy and Lexus Built a Seamless Online Car-Buying Experience with Facebook
man
Industry
February 10, 2021
Five Ways SMBs Can Scale Up Their TikTok Campaigns While Maintaining a Solid ROI
man
Industry
February 10, 2021
The Changes Happening In B2B Marketing
man
Industry
February 09, 2021
IPG Mediabrands’ Latest Media Responsibility Index Proves Top Platforms Have Responded Favorably to Network's Media Responsibility Push
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Industry
February 08, 2021
The Key Takeaways From OMD's Reset 2021
man
People
February 04, 2021
Charting the Unchartered: the Role of Telcos & the Future of Media & Marketing Models
man
People
February 02, 2021
What Happens When Technology And Art Come Together?
man
Culture
January 21, 2021
How To Have a Productive Remote Brainstorming Session
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Industry
January 19, 2021
Everything You Need to Know About Signal
man
People
January 12, 2021
Meet the Covidians
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Industry
January 11, 2021
Targeting User Identities in the Wake of Third Party Cookies
man
People
January 03, 2021
Above and Beyond
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People
December 29, 2020
2021: What's Next After the Year of Streaming
man
Industry
December 20, 2020
Epica Awards 2020 Winners Announced
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People
December 17, 2020
The Acceleration From an Unexpected Slowdown
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Industry
December 16, 2020
Ketchum's Social Media & Influencer Marketing Trends 2021
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Industry
December 08, 2020
Kantar's Predictions For Media in 2021
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Industry
December 06, 2020
How Long Will it Take for the Global Ad Market to Recover?
Industry
February 11, 2019 Buzzeff acquired by Teads,

MENA-based online advertising company, Buzzeff, has been acquired by Teads, a Global media platform, to bolster online advertising services for regional advertisers while expanding their reach to international audiences. This is one of the first such acquisitions to take place in the advertising technology industry in recent years, specifically in the UAE, signifying the importance […]

Industry
November 09, 2014 Old trends, new tricks

  Let me begin by telling you that native advertising is the latest innovation in the advertising industry. Do I hear you say that’s not true? Well, it isn’t. Native advertising has been around for a while now. John Deere’s The Furrow, a magazine first published way back in 1895, is one of the earliest […]

Industry
September 11, 2014 Going native

  Yahoo, LinkedIn and mobile network AdFalcon recently introduced native ad formats in the MENA region. In theory, these formats seamlessly integrate commercial into editorial content. In practice, native advertising sounds an awful lot like – and is often confused with – sponsored and branded content, and even good ole advertorials. We ask the experts: Harvey […]

Industry
July 20, 2014 Facebook unveils ‘Buy’ button, Twitter acquires payments startup

After the native ad, here comes the buy button. On Wednesday, both Facebook and Twitter made critical moves in their efforts to transform their platforms into formidable spaces for online commerce. On the morning of 17th July, Facebook unveiled a new test click-to-purchase product. Members on desktop computers or mobile devices will be able to […]

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