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Derya Matras is appointed as the new regional director of Facebook in the Middle East, Africa, and Turkey. She will lead the company’s operations and help grow its economic and social impact across the region. Matras spent most of her career in emerging markets and was previously the Facebook country director for Turkey. Prior to joining Facebook, […]

On its 10th birthday, Twitter is paying homage to the people and brands who have experimented, innovated and grown with the platform, transforming the role of the platform and of advertising itself in the process. Twitter is celebrating by listing the 10 factors that make the platform unique for brands and highlighting those brands that […]

It is indisputable that marketing is not what it used to be, thanks to the digital revolution. Globally, digital marketing budgets are expected to increase by eight percent this year alone. In the MENA region, online and mobile advertising budgets are predicted to soar. According to a recent McKinsey & Company study, digital ad spend […]

  **Statutory warning: This article contains the words “stereotype” and “cliché” a number of times and there are only so many synonyms we could find. In 2013, Raha Moharrak became the first Saudi woman to conquer Mount Everest. In 2014, Major Mariam Al Mansouri became the first female F-16 fighter pilot in the United Arab […]