Search Results for : Machines

We asked the industry: When you first heard about programmatic, what did you think it was?  Maya Khammar Client Services Director at Publicis Middle East When I first heard about the term ‘programmatic,’ I thought this was it, we’re finished. We’re really going to be replaced by the machines. Instinct will be completely replaced with hard […]

Gaming has become one of the most profitable entertainment spaces in recent years but brands in the region have yet to dig into it. Why? Haven’t you heard? Since last September, French couture powerhouse Louis Vuitton has been designing outfits for Riot Games’ free-to-play video game League of Legends’ virtual characters. What’s more, Louis Vuitton […]

Oleksandr Cherviakov, Senior Manager – Business Solutions at Annalect MENA, argues that automation will make marketeers stronger, not fewer. In this contactless, socially distant world that we’re building for ourselves as a result of the pandemic, there is much talk of dehumanization. We’re busy removing what makes us human –  a smile, a pat on […]

Hearts and Science’s Sonia John (left), Associate Director – Digital Transformation, and Achrafe Mami (right), Associate Director – Biddable Media, discuss the future of company culture and their five key work-from-home learnings. 1. Work-life balance: Start your day with the right intentions Achrafe Mami:  When I initially started working from home, I was determined to […]

Communicate sat down for an exclusive interview with Siddharth Puri, CEO of Tyroo, to talk aboutVidtech.ai, the new AI-based tech solution that converts data into video content. How did the idea for Vidtech.ai come about? Back in 2016, we were creating this e-commerce company with a 24-hour video experience. And we thought that if we wanted to […]

Communicate sat down with Matteo Ippoliti, CEO of translation agency Langpros, to discuss the power of language in communication, how it shapes our reality and the number of names for pasta in Italian. How can technology help with translation today? Technology is an integral part of the production process when it comes to translation. The revolution […]

By Garett Sloane Google is experimenting with contextual ads at “much lower costs” when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on the […]

By Imad Lahad There is no hiding from the fact that artificial intelligence (AI) is gradually changing our world, one industry at a time. Perhaps in no greater way than in government communications. Earlier this year in Dubai, we witnessed a moment that clearly captured this sentiment. International Monetary Fund (IMF) chief Christine Lagarde was being […]

By Caline Malek As the Gulf prepares to embrace the Fourth Industrial Revolution, artificial intelligence (AI) is expected to bring a number of benefits to many industries, including the media sector. Indeed, robo-journalism – the automated creation of news article by an algorithm – is rapidly gaining ground around the world. Many prestigious media outlets […]

All around the world, machine-generated articles are finding their way from newsroom to readers.  The first newspaper to ever publish an article written by an AI was The Los Angeles Times in 2014; the story, reporting an earthquake, was written in only three minutes by an algorithm called Quakebot – which, as its name entails, […]

Speaking at the Ai Everything conference in Dubai, Amy Webb, Futurist and Founder of Future Today Institute said that Artificial Intelligence (AI) is not about robots but about the future of humanity. She added that businesses need to think about AI holistically. The AI expert and bestselling author of ‘The Big Nine: How the Tech Titans […]