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Search Results for : Leisure

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Industry
January 25, 2021
Wunderman Thompson Reveals 100 Trends That Will Shape 2021
man
People
December 17, 2020
The Acceleration From an Unexpected Slowdown
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People
December 15, 2020
How did Businesses Perform During the Peak Period in E-commerce in MENA?
man
Industry
November 24, 2020
How to Navigate Marketing in 2021?
man
People
November 17, 2020
Viya App Uses Technology To Get Back to Basics
Industry
October 13, 2020 The Evolving Attitudes Towards Travel In Saudi Arabia

Market research firm Ipsos has released a new report that explores how attitudes towards travel have evolved during the last few months in the Kingdom of Saudi Arabia. Here are the key findings – The desire to travel has been steadily increasing People are increasingly expressing their desire to travel again, with many reminiscing about […]

Industry
September 15, 2020 Brand Survival In The New Consumer Landscape

Market research company Global Web Index (GWI) has shared a new guide that provides insights into the essential changes in consumer behaviors and attitudes and the steps brands can apply to attract their attention in the post-lockdown world. But first, let’s lay the groundwork- the majority of the countries went into lockdown since mid-March. Since […]

Industry
August 19, 2020 The Top 10 Audience Data Insights You Need to Customize and Convert Your Content

While marketeers understand their target market holds the key to business success, they sometimes miss the mark when it comes to engaging them. If a brand fails to add value through personalized touchpoints, then, in the words of Arianna Grande, it’s “Thank you, next!” With today’s digital economy characterized by disruption, customized communication is not […]

Industry
June 01, 2020 Global Ad Spend Forecasted to Fall Due to Covid-19

International marketing intelligence service, WARC releases the Global Ad Trends report which highlights the impact of Covid-19 on ad investment in 2020. According to the report, advertising spend is projected to be $563bn for 2020. This is a steep decline from earlier forecasts, which predicted a rise in spending by 7.1% to $660bn. The decline is […]

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Choueiri Group Deep Dives
Content
January 09, 2020
Content as a Customer Experience
Industry
December 23, 2019 Tomorrow’s Shopping, Today

Rima Chammas, senior marketing director at Majid Al Futtaim sits with Communicate to discuss their latest campaign – a digitized catwalk show which you can watch on Google Street View and how the marriage between Technology and Shopping is going to transform the retail experience. What led you to use this medium of communication in particular […]

Industry
June 25, 2019 Virtual Reality Unfulfilled Promise

By Muzammil Hamza Although Virtual Reality rung it’s announcement bells first in 2012, the “reality” aspect was still fictitious to mainstream users in the MENA region until mid-2015. Initial applications of the technology, and sneak-peaks of the gadgets involved spurred a global race to identify the next major market opportunities, especially among tech-enthusiasts, who expected the […]

Industry
April 28, 2019 The 4 Ways Print Publications Can Reinvigorate Their Offerings

By Janet Levine There’s no shortage of headlines about storied print publications scaling back or shutting down entirely. Ad Age, for one, called it a category in “secular decline” in its 2019 Publishers A-List. From a media perspective, print publishers have a unique opportunity to reinvigorate their brands. If we treated these publishers the way […]

Industry
October 08, 2018 JUST IN: Carat appointed for Dubai Parks & Resorts’ media duties

Following a competitive pitch process, Carat Dubai has been awarded the media responsibilities Dubai Parks and Resorts. The account was previously managed by Omnicom’s PHD since 2015. With a mandate to build brand equity of Dubai Parks and Resorts as a go-to leisure and entertainment experience, Carat will target residents of and visitors to Dubai […]

Industry
June 26, 2018 Economy or equality: the driving force behind Saudi women taking the wheel

The Kingdom of Saudi Arabia made history when it passed a Royal Decree in 2017 permitting women to drive in the Kingdom. The ban officially lifted on June 24, 2018 when women took to the streets albeit behind the wheel. This lifting of the ban means that Saudi Arabia will have 3 million female drivers […]

Industry
March 31, 2018 Serviceplan Group ME appointed on trio of XDubai projects

Serviceplan will provide full communications services for three XDubai projects: XPark JR, a 3,100m squared park located at Kite Beach XLine Dubai Marina, a zipline attraction running from Amwaj Towers to Dubai Marina Mall. XYoga, a year-long initiative encouraging the local population to participate in a series of Yoga sessions across Dubai The agency has […]

Industry
March 29, 2018 Meraas has appointed a digital and media agency

Meraas has tapped independent agency Digital Willow, which is expanding its footprint in the Middle East with this win. “We are confident that our partnership will be a fruitful one, with our efforts to date being focused on two parts of the Meraas Leisure and Entertainment division: DXB Venues and Hub Zero,” says the agency in […]

Industry
January 31, 2018 Whitepaper: State of Search in the MENA airlines Industry

By Naguib Toihiri, head of marketing, RBBi  In recent years, traveler behavior has shifted dramatically with the Internet, especially when it comes to booking a trip. The digital space is now considered by many to be the main arena where airlines, online travel agencies, travel bloggers and airline review sites compete with one another for […]

Industry
September 04, 2017 Why Majid Al Futtaim’s latest campaign puts happiness at the core

Vino El Khatib, chief marketing and brand officer, Majid Al Futtaim – Holding, explains the premise behind the company’s new regional brand campaign “Create Great Moments Together” Humans are social creatures. Since our early existence, our survival and prosperity have relied on banding together for enjoyment, sustenance and protection. Although our needs have evolved over […]

Industry
August 22, 2017 Horizon FCB Dubai wins branding & creative review for Al Hamra Group

Ras Al Khaimah based real estate development and investment company, Al Hamra Group, has appointed Horizon FCB to lead on all branding and advertising while Horizon’s sister agency, BPN, will take charge of all media planning and buying for the company. Following a multi-stage, competitive pitch, Horizon FCB and BPN will now be tasked with […]

Industry
March 29, 2020 Social Pulse during Social Distancing, an Evolving Conversation

Hanin Hamade, Manager, Data Sciences Practice – Publicis Media, explains why and how brands should keep an eye on the booming social media chatter around the pandemic. It is no secret that 2020 has been off to a rocky start. Conversations around covid-19 have no border and are not siloed to specific audiences; we see […]

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