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Search Results for : Identity

man
Industry
February 28, 2021
What Kinds of Conversations Are Happening on Twitter?
man
People
January 27, 2021
What the Michael Page 2021 Salary Guide Tells Us About the State of Marketing In the Region
man
People
January 25, 2021
Elmir Arnautovic : "Future Is an Attitude"
man
Industry
January 18, 2021
2030 - Working In the Dematerialized Office
man
Industry
January 11, 2021
Targeting User Identities in the Wake of Third Party Cookies
man
People
December 14, 2020
Understand the Branding Philosophy of HMD Global
man
People
December 09, 2020
Twitter Announces #BestofTweets 2020 in MENA
man
Industry
December 08, 2020
Kantar's Predictions For Media in 2021
man
Industry
December 01, 2020
Hootsuite Lists the Social Media Trends for 2021
man
Facebook Hub
Masterminds
November 19, 2020
How Centrepoint Used Facebook to Boost Sales in Saudi Arabia at a Lower Cost
Industry
November 09, 2020 The Accelerating State of Digital Marketing
Customer lifecycle management marketing company Zeta shares insights on the shifts in spending to digital and how marketers should approach the strategy process to adapt with this transition.
Culture
November 01, 2020 Let's Experience… Something… Together
Communicate explores the world of ASMR, one of the Internet’s strangest audio-based trends, and looks at how brands are cashing in on it.
Industry
October 06, 2020 Findings from the 12th Arab Youth Survey

Launched in 2008, the Annual ASDA’A BCW Arab Youth Survey is the largest survey of its kind of the Middle East and North Africa region, covering its largest demographic – the youth. The findings of the survey provide governments, the private sector, civil society and academia with insights into the hopes, concerns and aspirations of […]

People
October 06, 2020 Khaled AlShehhi: “Our Ambition Is to Inspire People at Home and Abroad”

Khaled AlShehhi, Executive Director of Marketing & Communication at the Public Diplomacy Office in the UAE Ministry of Cabinet Affairs and the Future, tells Communicate how he got into marketing, what his work means to him, and how he sees the role of government communications. What is your background and when did you start in […]

man
Facebook Hub
Masterminds
October 04, 2020
It’s Not Business, It’s Personal
Culture
September 17, 2020 The Origins of Emojis

Emojis are more important than you think. They’re not just a bunch of pictorial responses you use when your friends share funny texts or videos. They’re a constantly evolving, complex, robust form of digital language that aims to give representation to every community on our planet. 30 years from now, history will look back at […]

Industry
September 07, 2020 Lessons from Mastercard’s Sonic Branding Experience

Since it first unveiled its sonic identity in February 2019, Mastercard has been at the forefront of sonic branding. In an exclusive interview, global CMO Raja Rajamannar tells Communicate about the ins and outs of this strategy. What is a sonic brand, in your definition? A brand is nothing but an embodiment of the values, […]

Industry
August 03, 2020 Google Announces New Initiatives to Improve User Privacy

Since the issue of the death warrant of third party cookies on the Chrome browser was announced earlier this year, the company has been hard at work to provide new tools for both users as well as advertisers to have a more safe and secure experience. Communicate attended a press conference last week to get a […]

Industry
July 14, 2020 Game On! Why Brands Shouldn’t Overlook Videogames in Their Media Strategies

New report marks the launch of Gameloft for brands. A couple of weeks ago, Paris-based videogame publisher Gameloft, owned by media conglomerate Vivendi, unveiled Gameloft for brands, a new identity that unifies all of its Gameloft Advertising Solutions services. The launch was marked with the release of an in-depth report on gamers and what they […]

Content
Choueiri Group Deep Dives
July 13, 2020 Music Streaming in MENA – Why It Matters to Be Local
First-of-its-kind research study on music streaming in the region to benefit brands and advertisers.
Industry
August 04, 2018 7 tweets about the Burberry logo change that made us LOL

On August 3, Burberry unveiled its new logo marking the first change in 20 years. And people are not loving it. Here are a few tweets that made us LOL. 1. This company that was both truthful and funny I love the way Peter Saville purged the Burberry mark of everything superfluous, like personality, style, […]

Industry
August 02, 2018 Behind Burberry’s first logo change in 20 years

Burberry has changed its logo for the first time in 20 years, revealing the new look via an Instagram post. The British heritage brand’s new logo says “Burberry London England” in stark capital letters, replacing the softer, rounder font the company previously used. Riccardo Tisci, the star designer Burberry hired this year to revamp its […]

Industry
March 29, 2015 Fitness First has new brand identity and philosophy

Fitness First unveils new fitness philosophy based on the principles of behavioral psychology, an industry first, to encourage its members to go further in adopting a healthier and fitter lifestyle. The brands’ new philosophy focuses on motivating members to go further in life with the right balance of training, healthy eating and motivation. George Flooks, chief […]

Industry
February 08, 2015 GEMS Education unveils new brand identity

GEMS Education, one of the leading providers of K-12education, has introduced a new global brand identity, which better reflects the company’s vision, mission and values. The above design will replace the well-known diamond logo. However, the sentiment behind the name GEMS remains; “all children are precious and we will strive to meet the aspiration of […]

Industry
October 20, 2014 Centrepoint revamps brand identity, launches new campaign

  One of the largest retailers in the region, Centrepoint, which had positioned itself as Four Great Brands…One Destination has taken a strategic decision to change its brand image to Family. Fashion. One Destination. Research proved that the retail destination’s equity as a collective for family fashion held a large untapped opportunity and that dialing up it’s fashion equity […]

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