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Search Results for : Hubspot

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Industry
February 23, 2021
The Value of Chatbots In Delivering a Great Customer Experience
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Industry
January 10, 2021
What Does the Future of Work Look like?
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Industry
December 16, 2020
Ketchum's Social Media & Influencer Marketing Trends 2021
People
October 25, 2020 Adapting to the New Normal: Video Content Strategy after Covid-19
Justina Rude, Co-Founder of video production company Evamotion, provides tips on how brands can scale up their marketing efforts to create compelling, inspiring, and actionable videos.
Industry
October 21, 2020 Talkwalker Report Highlights the Trends that Will Dominate 2021

Global social listening and analytics company, Talkwalker, and inbound marketing and sales platform, Hubspot have released the social media trends for 2021. 2020 was a year no one could have predicted, mainly thanks to the impacts of Covid-19. But with regards to the report, Covid-19 is considered as a catalyst that expedited issues, ideas, and […]

Industry
August 26, 2020 It’s Sound Logic

By Sachin Mendonca, Strategy Director at Geometry MENA. Every brand is fighting for their share of attention online, against the backdrop of a limitless pool of exciting content that’s constantly growing. Yet, we find that the behavior of spending time around a single piece of content decreases by the minute. There’s simply too much [content] […]

Industry
April 06, 2020 Advertising in the Age of Coronavirus

Kunal Gupta, CEO of digital media technology provider Polar, shares five reflections for the advertising industry in the age of coronavirus. 1. Spend decreases in obvious advertising categories will be offset by overall digital growth. Travel represents 9% of digital ad spend and in the past day alone, three of my clients have shared they’ve […]

Industry
October 24, 2019 Look Out For These Eight Trends in Social Media in 2020

Industry experts from various disciplines have joined forces to co-author a report that will define the trends to shape the industry in 2020. To understand this ever-changing landscape we’re currently experiencing; Talkwalker and Hubspot have gathered industry professionals from MENA and abroad to provide, insights, analysis, and actions that will shape the future of marketing […]

Industry
August 04, 2019 Are Marketing Teams On The Struggle?

By Sharvari Alape Over the past few years, we have seen companies consolidating the Chief Marketing Officer roles into “chief growth officer” and other titles that incorporate commercial and sales posts.  Hence, the layoff of 400 marketing employees by Uber, made last week, was just another hit in the wall by some who see companies […]

Industry
May 05, 2019 Confessions Of An Advertising Recruiter: Tales From The Dark Side

By Tony Stanol With a tighter candidate market and industries like tech firms and consultancies vying for advertising talent, mistakes in the hiring process are costlier than ever to agencies. I agree with 360i’s Jared Belsky’s recent article and know that we can “make it better, together.” I’ve learned countless lessons from my 11 years of […]

Industry
June 18, 2018 REVEALED: A new way of reaching your consumers

30% of audiences are estimated to block ads in 2018, in the US alone. 40% dislike Facebook ads 70% dislike mobile ads These numbers are clear evidence that audiences dislike common forms of advertising including text and video. Even with a more tailored and targeted approach, thanks to data, consumers don’t like the methods of […]

Industry
May 14, 2017 Horizon Holdings launches new agency Lord & Thomas

Horizon Holdings has launched Lord & Thomas, an IPG agency that specializes in visual effects, motion graphics and editing, in the MENA region. Through its team of production experts and creative strategists, the new agency will offer clients integrated content solutions. “The sharp increase of online video content being published can be directly correlated to […]

Industry
June 11, 2015 All in a day’s work

All expats living in the U.A.E have been through similar journeys. Getting off the Emirates flight not knowing what the next few weeks hold in store. Walking into the new work place bright eyed, looking around and seeing people from all over the world. Sitting with your new colleagues and finding out where they are form and how […]

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