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Search Results for : Hotwire

Industry
June 04, 2019 Machines Can Write!

All around the world, machine-generated articles are finding their way from newsroom to readers.  The first newspaper to ever publish an article written by an AI was The Los Angeles Times in 2014; the story, reporting an earthquake, was written in only three minutes by an algorithm called Quakebot – which, as its name entails, […]

Industry
April 08, 2019 Hotwire and The Hoffman Agency Form Exclusive Partnership in Asia

Hotwire, the global communications agency, represented in MEA through its exclusive partner Active Digital Communications, has announced an exclusive partnership with The Hoffman Agency to collaborate in Asia.  “Dubai-based Active DMC has many international clients across the world as part of our partnership with Hotwire. The addition of Hoffman into our partner network now allows […]

Industry
July 19, 2016 Knowing your customer is the key to success

Abdulla Al Gurg In a continuous changing market environment, operational efficiency remains important. However, retailers are leveraging data and new technologies to optimize demand processes, attract and retain more customers, and drive future growth. Understanding consumer behaviour is necessary, albeit challenging, as it not only helps in marketing your products better by increasing their visibility, […]

Industry
April 13, 2016 Hotwire PR forms exclusive partnership with Active D.M.C.

Global PR and communications consultancy, Hotwire PR, has formed an exclusive co-branded partnership with Dubai-based digital, marketing and communications agency, Active. The move increases Hotwire’s global network of offices to twelve and is part of its strategy to offer clients’ pan-regional communications support and global opportunities for its staff. Active D.M.C is the second of […]

Industry
December 14, 2014 Understanding digital

Following Active PR  and Hotwire PR’s  launch of their first Digital Trends Report 2014 for the Middle East, Communicate sat down with Active PR’s managing director, Sawasan Ghanem to glean some more insight into the changing landscape of digital in the Middle East. Can you tell us about the methodology, duration and location of the research? We […]

Industry
December 03, 2014 The Year for Reflection: Digital Trends Report 2014

  Active PR and Hotwire PR announced the launch of their first Digital Trends Report 2014 for the Middle East. Titled: “The Year of Reflection”, the report identifies eight key trends within the region in digital communication. The first dedicated Digital Trends report 2014 for the Middle East comprises of 8 key trends for the […]

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