Search Results for : Havas

“Black and white photography erases time from the equation,” says Jason M Paterson, acclaimed black and white photographer, and chief creative officer of the North American arm of Havas Group. These 50 photographs curated by Agora Images under the hashtag #BlackAndWhite2020, manages to capture more than just a still moment in time. They capture the […]

In a conversation with Communicate, Peter Mears, CEO of Havas Media Group, reiterated the significance of looking at advertisement as a field that has changed within its ecosystem, yet the “fundamentals of the craft” remains the same. Considered one of the most powerful people in the advertisement world, Mears said that the craft is about […]

Following a competitive pitch process, Havas Media Middle East has been appointed as the media agency for Bounce Middle East. The partnership will see Havas Media ME handle the media strategy across the entire GCC region. Houda Tohme, managing director, Havas Media says in a statement, “We are thrilled to have won the Bounce Middle […]

[Image: David Balfour, co-founder, Lightblue] Chalhoub Group’s luxury fragrance house Ghawali has appointed Lightblue as its lead creative agency. Lightblue will lead Ghawali’s marketing efforts in creative, content creation and experiential. Supported by Havas PR and Havas Media, the independent agency will steer the luxury house’s effort for the year to come. Commenting on the appointment, Anees […]

Havas Paris has won the tender to work with the COFREX (French Exhibition Company) to enhance its influence strategy for the French Pavilion at the Expo 2020 Dubai. COFREX has jointly engaged Havas Paris and Havas Dubai to develop and implement its PR and influencer strategy to promote France’s national ambitions at this global event […]

Image Credit: Illustration by Josh McKenna Two thousand eighteen is the new 1859, says Michael Kassan, MediaLink chairman and CEO. It was, of course, in 1859 that Charles Dickens wrote A Tale of Two Cities, which kicks off with one of the all-time great first sentences: “It was the best of the times, it was […]

The unprecedented use of social media in the Middle East has seen people get addicted to their phone – even more than their partner – and so, of course, brands want to make the most of it by targeting audiences where they spend the most time i.e. social media. But, targeting them alone isn’t enough. […]

Although it’s early days, brands such as McDonald’s, Staples and GM are paying cash and purchasing data direct from the consumer, giving literal meaning toward the notion that “data is the new currency”. Between regulation such as GDPR and scandals like those plaguing Facebook, consumers are aware more than ever of the so-called value exchange when using […]

Programmatic advertising agency Gamned! made its entry into the Middle East in 2016. Now, two years later, it has appointed Yves-Michel Gabay as managing director and strategy advisor for the MEA region. This move is part of the agency’s global expansion and strengthening plans, which include a new office in Kuala Lumpur, Malaysia to service […]

(Image credit: Illustration by Tam Nguyen/Ad Age) By Brian Braiker, editor, AdAge W. Somerset Maugham was onto something in 1941 when he wrote “the Riviera isn’t only a sunny place for shady people.” While still hilarious in 2018, there was significantly less shadiness – both in conference-goer behavior and as a reprieve from the blazing sun […]

Michelin, the worldwide mobility giant has awarded Havas Media its global media business. The business was won after a pitch earlier this year and will move to Havas Media this month. Prior to the appointment, MEC was the incumbent on the account. Claire Dorland Clauzel, Executive Vice-President Sustainable Development, Brands, External Relations, Member of the Group […]

Havas Group’s announcement last week that it is scrapping its standalone creative and media groups, and integrating them into single regional P&Ls, did not entirely come as a surprise. Over the past three years, and led by chief executive of Yannick Bolloré, the France-headquartered group has relentlessly streamlined its structure as part of a publicly-declared ‘Together’ […]

A tough year, tough market and a new business model within the group… That’s the scenario ten-year Havas veteran Houda Tohme is entering in her new role as general manager of Havas Media UAE. We catch up with her to learn more about her plans for the agency. So, tough year, tough market? Yes, it […]

Havas Middle East has made its foray into the Oman market through a majority partnership with Khimji Group. Starting with a 20 percent stake in agencies Asha and Paradigm, the group officially signed in June/July 2016 to formalize the 60 percent stake that has resulted in the integration of the two agencies under the Havas […]

Ciaran Bonass started his career as an animator in 1996, after which he moved on to DoubleClick in 2001 – even before Google acquired it – and then to TBWA, where he was instrumental in setting up the digital arm. In 2014, Bonass joined Havas Digital Middle East as creative director and, as the agency […]

Pierre Soued, CEO, Havas Middle East, on what’s the best and worst thing that can happen in 2016, and his mantra to make it through the year. What’s the worst thing that can happen in 2016? The geopolitical situation, the price of the barrel of oil, not being able to contain Daesh, the problems between […]

Remember how we said signed documents are a rational way to ensure that relationships stand the test of time and rocky grounds? Yeah, turns out we were wrong. With that in mind, we review those who untied the knot – for better or for worse.   1. Cadillac leaves Leo Burnett for Saatchi & Saatchi […]

  Havas Media Group is taking its content offering for its clients to a new level through a global partnership with content marketing platform NewsCred. Brands need to become publishers The deal enables Havas agencies and clients to have access to more than 5,000 leading publishers worldwide covering a variety of topics and dozens of […]