Havas Media Group is taking its content offering for its clients to a new level through a global partnership with content marketing platform NewsCred.
Brands need to become publishers
The deal enables Havas agencies and clients to have access to more than 5,000 leading publishers worldwide covering a variety of topics and dozens of languages, including the Associated Press, Al Jazeera, BBC, Billboard, Bloomberg, CNN, Daily Telegraph, The Economist, EPA, Evening Standard, Forbes, The Guardian, Gawker, The Independent, Nielsen, New York Magazine, Reuters, Shutterstock, WENN and many more covering 100 countries in different formats, such as, text, pictures, videos, infographic and audio files. This platform will be also enhanced by the exclusive partnership between Havas and Universal Music Group announced last month during CES 2015.
Creating a leading content publishing platform
NewsCred’s cloud-based software, combined with Havas Media Group’s data analytics, gives clients access to a fully integrated management tool covering the complete content marketing value chain across all platforms: from content strategy and planning to production and validation through to content curation and publication. This deal comes following nine months of collaboration between Havas and NewsCred with the goal of producing a solution that simplifies and scales the entire content marketing process of each client.
The NewsCred software is also being used for Havas clients to enrich corporate websites and to create thematic sites. All agencies within the Havas group, including Havas Worldwide, Havas Healthcare, Arnold Worldwide and BETC have full access to this partnership and the deal has already resulted in more than a dozen commercial leads.
Content amplification with Socialyse
Havas global social pure player Socialyse will integrate NewsCred’s software to further increase the relevancy of social campaigns and all Havas Social Newsrooms (currently located in London, NYC and Paris with more opening in 2015) are already integrating NewsCred and its management platforms to engage with audiences. The partnership further facilitates social media monitoring, content performance tracking and audience engagement metrics, all of which are key to generating meaningful connections.
Dominique Delport, global managing director of Havas Media Group says in a press statement: “2015 is the year of content for Havas. This has been an incredible nine months of working together and we are so pleased to formally add the team at NewsCred to our future. This New York start-up, its inspiring CEO and their 210 employees have created a simple way to understand how we can use content to build meaningful relationships with people. Brands need more relevancy and consistency than ever. Our partnership with NewsCred provides our clients with the sort of agility and speed that can mean the difference between success and failure.
Shafqat Islam, CEO and co-founder of NewsCred adds: “Every brand has a story to tell. We firmly believe that the brands that will win in the future are the brands that think of content as a strategic asset across their organization. We’re excited to partner with such a major media network like Havas Media Group to help our joint customers reach key audiences with compelling, valuable content”.
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