Search Results for : Happiness

Happiness has been a human pursuit for as long as we can remember. In scientific literature, happiness is referred to as hedonia, the presence of positive emotions and the absence of negative emotions. These 50 photographs with the hashtag #Happiness2019 will definitely light up your mood. Agora images are a free-to-use app social app. The app is for the […]

By Erhan Ecevit Today everyone who works in consumer insight business knows it’s getting difficult to get to the key insight that will differentiate brands in the marketplace. In traditional market research, we tend to ask consumers what they do, when, where, why? We ask them but then are they saying the truth? or maybe […]

Creative work does not guarantee agreement by everyone in the room. Some of the work might fail to convey the intended meaning, others are just marked as red. Despite that, brands must continue in pushing their ceilings to convey the messages that they want. We have showcased a few examples of multinational companies that has […]

Spending on the technologies and digital transformation that enable Smart City initiatives is expected to accelerate over the 2016-2021 forecast period, reaching $2.30 billion in 2021, according to research firm International Data Corporation. In light of this, digital outdoor company Elevision has signed a 10-year contract with DIFC that will see the installation of more […]

Brad Stulberg gets constant messages from Facebook to come back. It asks him to check in and see what he’s been missing since he stopped visiting in January. “Facebook texts me five days a week,” says Stulberg, 31, a writer from Oakland, California. “I get emails from them daily. It’s supremely annoying.” Stulberg is trying to […]

Founded in 2003 and headquartered in Paris, Kwanko is an online performance advertising company with offices in more than ten countries including Belgium, Germany, Portugal, Spain, Italy, Poland, United Kingdom, Canada, Mexico, Colombia, Brazil and now in the UAE. Who? Kwanko started off as a French family-run startup in 2003. In 2004, it set up […]

Following its recent opening, ALISA PR has launched a new website at www.alisapr.com. As part of its brand identity growth, the new site is designed to reflect its core values of truth, trust and transparency shared across relationships with media and clients as professional public relations practitioners. Alisa D’souza, Owner at ALISA PR says in […]

Vino El Khatib, chief marketing and brand officer, Majid Al Futtaim – Holding, explains the premise behind the company’s new regional brand campaign “Create Great Moments Together” Humans are social creatures. Since our early existence, our survival and prosperity have relied on banding together for enjoyment, sustenance and protection. Although our needs have evolved over […]

Meraas has revealed a new brand system that aims to reflect a modern look while linking its diverse portfolio across real estate, healthcare, F&B, retail, hospitality and entertainment. It’s also reflective of the company’s drive to play an active role in achieving the Dubai Plan 2021, which aims to enhance the emirate’s reputation as a […]

Dorothy was right. We’re not in Kansas anymore. Sadly, we are not even over the rainbow! It’s amazing that the Wizard of Oz was so prescient, particularly when applied to a subject that has left man with many a sleepless night: loyalty. Various dictionaries define loyalty as the state or quality of being loyal to […]

“SHOPPERS WANTED!” Have you ever come across a hoarding or an advertisement like this? Well, this is the underlying message behind every brand’s marketing campaign. There’s nothing wrong about it; every brand is determined to get that one customer, but doesn’t want to be perceived as needy. So what connects a brand with its target […]

By Ahmad Abu Zannad, regional strategy director at Leo Burnett MENA When he accepted his honorary 2014 Clio award, Jerry Seinfeld, known for his observational yet sarcastic style, made some interesting observations on the role of advertising in people’s lives. One of the things he said was, “I love advertising because I love lying.” He […]

Coca-Cola, one of the world’s most iconic brands, announced a new strategy on January 19 in Paris that left some feeling a tad disappointed, and others curious. At its Dubai press event, the brand revealed everything that went into its new one-brand strategy and its new campaign, “Taste the Feeling”. The brief For the first […]

As the year draws to a close, Communicate looks back at who won what to determine its Agency of the Year ranking. We’re far from assuming that awards are all it takes to achieve success, but we can’t deny that they do play a role in achieving it. The list is based on a tally […]

Google’s ‘Friends Furever’ campaign promoting Android has been named the most-shared ad of 2015 globally. According to video ad tech firm Unruly’s annual Top 20 Global Video Ads Chart, the clip has also overtaken Activia’s ‘La La La’ as the most-shared ever. The ad, depicting surprising animal friendships, has attracted 6,432,921 shares across Facebook, Twitter […]

Whether an agency calls its work environment its “culture”, “dynamic”, or “DNA”, creative industries have tried to set the bar high when it comes to adding incentives beyond salary and generic benefits packages. As Sasan Saeidi, FP7 UAE’s managing director, says, “This industry is very demanding, especially in this part of the world where things […]

Providing employee ownership is one of the most important ways to satisfy creative cravings and independence. Do not give them too much direction; instead, let your employees know that they are the main owners of the task at hand.  That feeling of ‘ownership’ will boost their creativity as they look for new ways to indulge […]

Injoy Giving, an online social enterprise that enhances the gifting experience with a charitable twist, has launched in the UAE during Ramadan. The gifting website is founded with the purpose of inspiring generosity to awaken happiness and connect people through acts of giving. For each gift sent on the gifting platform, Injoy Giving donates a […]

Creative agency Y&R MENA has launched Labstore, a digitally led retail and shopper marketing network in the Middle East. Headquartered in Dubai, Labstore MENA will service accounts across the Middle East and North Africa, offering an integrated approach to retail marketing as a digital and social driven shopper marketing agency in the region. “Retail today […]

Facebook announces the Creative Accelerator, a program intending to help brands target audiences in high-growth countries. For this accelerator, Facebook Creative Shop is currently working with clients and agency partners in India, Indonesia, South Africa, Kenya and Turkey.  The goal is to develop campaigns tailored to the people and the devices they use to access […]

Mustafa Al Abdullah, the man behind Middle East’s latest hit song “Taal” – is also a music director , songwriter and composer who is believed to be on his way to reinventing the music landscape. Through his work, Abdullah is keen on putting  Iraqi musicians on the global map through changing the Iraqi music scene. […]