Search Results for : Future

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People
November 30, 2020
OMG MENA Appoints Maroun Hassoun as Regional General Manager of OMD MENA
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Industry
November 30, 2020
Connecting the Dots – The Trends to Watchout for in 2021
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Industry
November 24, 2020
How to Navigate Marketing in 2021?
Industry
November 23, 2020 What Does the ICCO Report Say About the Future of PR?
The global pandemic had a major impact on the communications industry. Can it be salvaged and come out stronger?
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People
November 19, 2020
OSN Originals Aims to Celebrate Diversity Through Its Content
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Industry
November 16, 2020
Three Factors that Transformed Consumer Behavior in 2020
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People
November 15, 2020
Pivot & Be Helpful
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Industry
November 11, 2020
What's Trending With GenZ?
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Culture
November 11, 2020
The Marketing Society’s Global Conversations: Why Upskilling Matters Now More than Ever
Industry
November 09, 2020 The Accelerating State of Digital Marketing
Customer lifecycle management marketing company Zeta shares insights on the shifts in spending to digital and how marketers should approach the strategy process to adapt with this transition.
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People
November 08, 2020
TikTok’s Shant Oknayan on the New AR Branded Effects
People
November 08, 2020 Alexander Elsas : "Mercedes-Benz Has Enjoyed a Long Association with the Creative World"
Communicate speaks with Alexander Elsas, Head of Marketing and Communications of Mercedes-Benz Cars Middle East, to learn more about their new initiative titled 'How To' and what it hopes to achieve.
People
November 05, 2020 How Gaming Is Powering On in MENA as a Strong Marketing Channel

Interested in the fast-growing gaming community in the region? Communicate spoke with Mathew Pickering, Managing Director at gaming and esports communications agency Power League Gaming, to break it down for you. What does PLG do, exactly? Power League Gaming connects brands with Arabic gaming and esports audiences, primarily across MENA, of which 30% of the […]
People
November 02, 2020 How the Right Loyalty Program Can Help During a Pandemic

A little more than a year ago, Majid Al Futtaim unveiled Share, its app-based lifestyle rewards program. A few months later, Covid-19 struck. Communicate sat with Kashmira Motiwalla, Head of the Share loyalty program at Majid Al Futtaim, to discuss what that meant for the newly-launched initiative. What impact did the pandemic and the lockdowns […]
Industry
November 01, 2020 How to Build a Winning Gen Z Strategy on Mobile

App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Industry
October 27, 2020 Socialbaker’s New Report Highlights Slow Return to Normalcy in Digital Space

Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]
People
October 27, 2020 Why Investing in Programmatic Advertising is a Safe Bet

Imad Jomaa, Founder and President of Lebanon-based holding company JGroup, explains how he sees programmatic in light of JGroup’s recent investment in FoxPush, a Dubai-based full-stack solution for publishers and digital advertisers. How fast is the programmatic ad market growing in the region and what is driving this growth? Programmatic advertising is growing rapidly across […]
People
October 25, 2020 Adapting to the New Normal: Video Content Strategy after Covid-19
Justina Rude, Co-Founder of video production company Evamotion, provides tips on how brands can scale up their marketing efforts to create compelling, inspiring, and actionable videos.
People
October 25, 2020 David Fregonas : “We are Facing a New Reality, and its Characteristics Include Change, Volatility, and Uncertainty”

Communicate sits with David Fregonas, Accenture Interactive lead, Middle East to learn more about the company’s latest brand move and their recent shift in operations to the cloud. What is the strategy behind this new initiative? We’re following the same advice we give our clients in this time of relentless change: act with great agility and […]
Culture
October 22, 2020 Agora Images: #TheWorldWeWant

Agora gave people all over the world the chance to share their vision of the future through photography. The result? 75 photos inspiring images now exhibited in celebration of the @United Nations 75th anniversary. Agora images are a free-to-use app social app. The app is for the global photography community, with more than 3.5 million users from […]
Industry
April 12, 2020 Virtual Events – The Pros and Cons

Human nature has always been designed to adapt to changing events in the environment. The advancement in technology has allowed the human race to adapt more quickly than ever. With the current ongoing pandemic, many of the conferences and events which have been scheduled for the coming months, have all come to a standstill. But […]