Search Results for : Exclusive

New department will commission papers and host expert debates, policy briefings by high-level officials. Arab News, the Middle East’s leading English-language daily, has announced the establishment of a new Research and Studies Unit (RSU). Based at the newspaper’s headquarters in Riyadh, the new unit will deliver thought-provoking studies written by a team of acclaimed resident […]

World’s leading evidence-based insights and consulting company Kantar and multinational holding company WPP, have released the BrandZ study, which highlights the most valuable brands in the MENA region. With a combined value of $50 billion, the ranking includes consumer-facing brands from across a range of categories, from food to energy, which reflect the changing lifestyles and […]

TikTok For Business shares exclusive video tutorials with Communicate to help clients optimize the way they use the short-form video app’s new self-serve advertising tools, launched last July to empower small and mid-size businesses throughout the Middle East region. Campaign structure For starters, here is how TikTok’s Ad Manager organizes campaigns and assets on the […]

In recent years, #SaudiNationalDay has been a key conversation topic on Twitter. In fact, the Saudi flag emoji was tweeted 27 million times globally in the past year (1 Sept 2019 – 1 Sept 2020, Twitter Internal). With more audiences turning to the platform – marking the highest ever quarterly year-over-year mDAU (monetizable daily active […]

Global e-commerce consultancy, Wunderman Thompson Commerce releases the 4th edition of their Future Shopper report. The report seeks to identify trends in consumers’ digital buying behaviors, with the aim of helping to influence organizations’ strategies and to ensure that they are ready for the consumer and the channels of the future. Here are the key […]

Emojis are more important than you think. They’re not just a bunch of pictorial responses you use when your friends share funny texts or videos. They’re a constantly evolving, complex, robust form of digital language that aims to give representation to every community on our planet. 30 years from now, history will look back at […]

Since it first unveiled its sonic identity in February 2019, Mastercard has been at the forefront of sonic branding. In an exclusive interview, global CMO Raja Rajamannar tells Communicate about the ins and outs of this strategy. What is a sonic brand, in your definition? A brand is nothing but an embodiment of the values, […]

French online music streaming service Deezer, launched in 2007, has carved itself a major place in the industry, globally and in the Middle East. Mazen Abdallah, Director of Ad Sales MENAT at Deezer, explains what Deezer can bring to the region’s advertisers. What is the current shape of the audio marketing industry in MENA? Digital […]

Gaming has become one of the most profitable entertainment spaces in recent years but brands in the region have yet to dig into it. Why? Haven’t you heard? Since last September, French couture powerhouse Louis Vuitton has been designing outfits for Riot Games’ free-to-play video game League of Legends’ virtual characters. What’s more, Louis Vuitton […]

Talkwalker, a global social listening and analytics company reveals the list of most loved brands globally as well as in the region. With the world economy experiencing a downturn, brand love can really help a brand grow and connect with the audience emotionally during this difficult time. Using Talkwalker’s enterprise social listening platform, the company […]

On the occasion of the Snap Partners Summit 2020, Communicate sat for an exclusive interview with Ben Schwerin, Vice President of Partnerships at Snap Inc. Snapchat sometimes describes itself as a communications platform, and sometimes as a camera company. Why is that? Historically, a camera was a device that you would use to make memories. […]

Snap announced a flurry of new products and features at the Snap Partners Summit 2020, held on June 11. Communicate was given a sneak peek. Augmenting augmented reality Building on its firmly-held belief that reinventing the camera represents the greatest opportunity to improve the way people live and communicate, Snap takes justified pride in having […]

Digital advertising solutions provider Connect Ads is involved in both media representation and programmatic trading. Equipped with this broad perspective, George Skaff, Sales Director (Right), and Mohamad Jadayel, VP of Technical Operations (Left), explain how the region’s programmatic market is evolving.   What is the size of the programmatic market globally and in the region? […]

Consumers look to businesses to feel more positively about how these brands support society. A recent global study by Kantar on Twitter shows that, in fact, only 8% of people believe that brands should stop advertising during the global pandemic. This has been especially evident in the month leading up to Ramadan, when there has […]

Digital Advertising Specialist Chris Gregory-Pasha reflects on what the Joe Rogan deal really means for the future of podcasts on Spotify. Hands up who only started listening to The Joe Rogan Experience podcast during lockdown and quarantine? Me too (I typed that one-handed). Spotify announced recently that it has entered into a multi-year, rumored to […]

The global pandemic has brought the events industry to a complete standstill. Large scale annual and quarterly events such as the SXSW conference and the 2020 Tokyo Olympics have been canceled or postponed. These numerous cancellations have put a huge dent in the events industry. A dent that innovative companies are filling, by navigating another […]