Search Results for : Emirati

Launched in 2008, the Annual ASDA’A BCW Arab Youth Survey is the largest survey of its kind of the Middle East and North Africa region, covering its largest demographic – the youth. The findings of the survey provide governments, the private sector, civil society and academia with insights into the hopes, concerns and aspirations of […]

Emirates Nation Brand’s Khaled AlShehhi explains how the Emirates developed a unique campaign that celebrates the historic Hope Probe launch. At 1.58 am on June 20, the world heard for the first Arabic countdown ever, marking the launch of the Hope Probe, the first Arab interplanetary mission that will reach Mars orbit in approximately 200 […]

In the new age of podcasts and audio streaming, one wonders whether radio still garners any listeners? The answer is yes. According to a new survey conducted by data measurement firm Nielsen, the radio industry is still thriving in the UAE. The new study conducted by Nielsen’s UAE Radio Audience Measurement (RAM)- a service designed […]

The Arts Centre at New York University Abu Dhabi (NYUAD) recently held its first-ever live virtual open mic poetry night. Communicate got a chance to speak with Bill Bragin, Executive Director at NYUAD’s Arts Centre to understand what kind of challenges he faced and what opportunities live streaming offers the institution. What exactly is a “live […]

Matteo Ippoliti, Founder of translation company Langpros, explains how translation can help bridge the cultural gaps in such a diverse country as the UAE.  The United Arab Emirates is one of the most diverse countries in the world in terms of culture and language, owing to its history and incredible economic growth that attracts millions […]

We have all seen the ad and some of us have questioned, why Chris Hemsworth. Here is Sahar Khan, Marketing Director, Bayut answering us. Why was Chris Hemsworth chosen for such a ‘high impact advertising campaign’? What were the winning factors that made him an ideal brand ambassador for Bayut? When we first thought of […]

By Sharvari Alape  Stand-up comedy is a global form of expression that provides a new space and stands away from other traditional means of connecting with societies. Comic form of expression is not new to the region; however, stand-up comedy has been around for two decades old, placing our region many years behind the world […]

1st Case Study: Emirates NBD Emirates NBD is a leading bank in the UAE. Part of their corporate marketing initiatives is to build and maintain brand affinity amongst the local UAE community. One way the bank does this is through tailored communications during cultural moments like Ramadan. Emirates NBD turned to Snapchat—an untapped medium and […]

By Elías Jabbe The smoke has cleared after another memorable experience of learning during Dubai Lynx 2019. One of the key insights was the need to be braver and expand our comfort zones as humans and communications professionals. Through a series of panels held by The Marketing Society, Choueiri Group and the International Advertising Association, […]

Ampersand, a global specialist marketing and talent consultancy, has been appointed by Etihad Airways to run and manage its first-ever marketing excellence academy. The appointment will see Ampersand develop and deliver a training curriculum on all aspects of marketing and communication to help the Etihad Airways marketing team build on their existing skills. The bespoke […]

This interview is a part of Hopscotch’s series The Leader Board, a regular feature, which highlights the champions leading the way to gender balance in our region’s workplaces. This month, it’s the turn of Grayling, a multinational global communications agency founded in 1981 with boots on the ground in 53 offices and over 1000 staff […]

On Thursday, Facebook opened its new office as a testament to its growth in the region – 264 percent growth in the past five years in MENA, to be precise. When the office first launched five years ago, it was basically two people and a couple of chairs, said Jonathan Labin, managing director, MENAP, Facebook. The […]

Makooky World is a new Arabic content platform for children in the Middle East. The platform is unique in its offering in that it targets both parents and children and – unlike many other Arabic content platforms – offers different Arabic dialects. The content includes stories, songs and games. We spoke to Sarah Abdullah, founder, […]

UAE local Mohammed Khamis Ali Al-Yammahi has set up his own communications and digital marketing company MY Communications, headquartered in Dubai. Launched in June 2017, the company started servicing clients in September. The agency’s services include PR, new media, digital marketing and advertising. “Our aim is to open communication channels with both government entities and […]

JCDecaux and its Emirati partner, DXB Media Advertising, have won a new street furniture contract in Dubai for 10 years, following a competitive tender by RTA (Roads and Transport Authority). This contract will be exercised jointly by an entity that will be ultimately 75 percent owned by JCDecaux and 25 percent by DXB Media Advertising. […]

JCDecaux SA, the global outdoor advertising company, has announced that it has signed with its Emirati partner, DXB Media Advertising, a new street furniture contract in Dubai for 10 years, following a competitive tender by the emirate’s Roads and Transport Authority, RTA. This contract will be exercised jointly by an entity that will be ultimately […]

You may not have noticed but you’re probably reading this piece surrounded by octogenarians. Octogenarian brands, that is. While some still ride the wave of their heyday, others sit back and display the tell tale patina of time. Heritage brands are everywhere and come in all ages, shapes and sizes. However, what they have in […]

Maryam bin Humaidan recently graduated with a bachelor degree in Graphic Design from College of Arts and Creative Enterprises, Zayed University, (Dubai Campus). Having recently completed an internship at Dubai-headquartered brand experience agency, Action Impact, Humaidan formed part of the design team that worked on the opening event of Qasr Al Muwaiji. Events have always […]

In an effort to capture the nation’s pride for UAE’s 44th National Day, du launches a social media competition inviting users to upload a drawing, poem or video about why #UAEisHome onto du’s social media platforms (www.facebook.com/du, www.instagram.com/du and www.twitter.com/dutweets). In addition to the social media initiative, du released a #UAEisHome video addressing the diversity […]

In March 2015, Twitter announced its plans to open an office in Dubai. The plan saw the light of day in late August, marking the Middle East’s first Twitter office. Explaining why the company chose to open its regional office this year, Benjamin Ampen, head of sales at Twitter MENA, says that Twitter has been around […]