7 EMIRATES, 7 LANDSCAPES, 1 UNITED COLOUR: JEEP’S UNIQUE NATIONAL DAY TRIBUTE TO THE UAE’S SPIRIT OF UNITY

In celebration of the UAE’s 53rd National Day and the spirit of the union, Jeep™ and Publicis Middle East have collaborated with Jotun to create the ‘Colour of Unity’, a custom paint Colour inspired from combining the sands from all seven emirates. This unique shade is a tribute to the nation’s diverse landscapes and enduring spirit of togetherness, transforming the country’s natural beauty into a powerful symbol of unity.

Jeep tasked Emirati presenter, social influencer, and dedicated Jeeper, Alyaziah Obaid (@alyaziah.alk) with a mission: explore all seven emirates in a Jeep Wrangler Rubicon 392 and collect sand samples from each diverse landscape. Jotun’s Colour experts then blended the sands to find a singular Colour, evoking the beauty of the UAE’s landscapes and reflecting the unity of the nation.

To commemorate UAE National Day, Jotun has released the Colour of Unity as an exclusive wall paint, available now in their stores across the UAE. Jeep has also transformed this Colour into a limited-edition vehicle paint, available exclusively through Trading Enterprises and Western Motors, Jeep’s dealers in the UAE, allowing anyone to pay tribute to the UAE by changing the Colour of their vehicle.

With this new colour, the spirit of adventure and unity are forever intertwined, bringing fresh perspective on the inspiring landscapes of the UAE. The Colour of Unity is now available as a wall paint at Jotun stores across the UAE and as a limited-edition car paint through Trading Enterprises and Western Motors.

The video can be seen here.