Search Results for : Embrace

Communicate sits with David Fregonas, Accenture Interactive lead, Middle East to learn more about the company’s latest brand move and their recent shift in operations to the cloud. What is the strategy behind this new initiative? We’re following the same advice we give our clients in this time of relentless change: act with great agility and […]

Kaizen is less of a productivity system and more of a philosophy. Earlier this year, when employees were forced to work from home due to the impacts of the ongoing Covid-19 pandemic, there were many outcries of employees struggling with the stress of the pandemic and finding a distinction between work life and home life. […]

Global social listening and analytics company, Talkwalker, and inbound marketing and sales platform, Hubspot have released the social media trends for 2021. 2020 was a year no one could have predicted, mainly thanks to the impacts of Covid-19. But with regards to the report, Covid-19 is considered as a catalyst that expedited issues, ideas, and […]

Programmatic advertising solutions provider, Pubmatic has published a new white paper that explores e the evolving programmatic OTT landscape and explain the essentials of OTT header bidding in six areas. Consumer video viewing habits are becoming increasingly fragmented. Alongside an influx of new streaming options, time spent with digital video on desktop, mobile and connected […]

Award-winning integrated creative network Ogilvy has released a new study titled “The Wellness Gap.” The study quantifies the gap between consumers’ wellness expectations of brands and how they judge delivery against those expectations in seven key sectors: food, snacks, skincare, airlines, hotels, cars, and banking. The study surveyed 7,000 consumers from 14 countries across four continents […]

Zeina Estwany Barakat, CCO ME & Partner at Product of the Year, on how innovation can be sparked by chaos. Businesses simply cannot operate as they used to. What made an organization successful in the past will no longer be possible after the Covid-19 crisis. Considering where we stand today, a quote by Albert Einstein […]

Market research company Global Web Index and video hosting platform Vimeo, released a new study that explores the shifts in workplace communications.  The 2020 pandemic is regarded as the longest experiment in understanding how remote work functions. The research finds that when it comes to workplace communication – sentiment varies quite a bit based on […]

Launched in 2008, the Annual ASDA’A BCW Arab Youth Survey is the largest survey of its kind of the Middle East and North Africa region, covering its largest demographic – the youth. The findings of the survey provide governments, the private sector, civil society and academia with insights into the hopes, concerns and aspirations of […]

Khaled AlShehhi, Executive Director of Marketing & Communication at the Public Diplomacy Office in the UAE Ministry of Cabinet Affairs and the Future, tells Communicate how he got into marketing, what his work means to him, and how he sees the role of government communications. What is your background and when did you start in […]

Since it first unveiled its sonic identity in February 2019, Mastercard has been at the forefront of sonic branding. In an exclusive interview, global CMO Raja Rajamannar tells Communicate about the ins and outs of this strategy. What is a sonic brand, in your definition? A brand is nothing but an embodiment of the values, […]

By Rohit Jaiswal, COO, Dabur International Ltd If you prefer a brand because it is ethically sourced, locally produced or it contains components made from recycled material, then you are a consumer that values sustainable solutions. Sustainable marketing enables a company to build relationships with consumers, by letting them know they are important to the […]

Emirates Nation Brand’s Khaled AlShehhi explains how the Emirates developed a unique campaign that celebrates the historic Hope Probe launch. At 1.58 am on June 20, the world heard for the first Arabic countdown ever, marking the launch of the Hope Probe, the first Arab interplanetary mission that will reach Mars orbit in approximately 200 […]

New report marks the launch of Gameloft for brands. A couple of weeks ago, Paris-based videogame publisher Gameloft, owned by media conglomerate Vivendi, unveiled Gameloft for brands, a new identity that unifies all of its Gameloft Advertising Solutions services. The launch was marked with the release of an in-depth report on gamers and what they […]

Last June, Procter and Gamble launched the “New Brave” campaign for Always Arabia. The content-driven piece, meant to celebrate the resilience of women during these challenging times, is in line with the P&G’s focus on positioning itself as a force for good. Deepa Vaidyanathan, Head of Communications – IMEA at Procter and Gamble, tells Communicate […]

Majd Alaily, Data & Audiences Lead – MENA, and Huda Serhan, DMT Project Manager, explain how Google’s new framework for CPG brands in MENA, developed in partnership with MCN Mediabrands and announced last week, can facilitate digital marketing transformation.    Like many industries, the fast-moving consumer goods vertical (CPG) experienced rapid pressure in a dynamic environment due to […]

Embrace, an awareness support network based in Lebanon, has partnered with the social media giant Facebook to support the ongoing campaign “Talking Saves Lives.”  The campaign  has been developed to mark the Embrace Lifeline (1564)- which is the first suicide prevention helpline in Lebanon and the Middle East. “A lot of people resort to social […]