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Search Results for : Economy

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Industry
February 25, 2021
The Changes In Media Consumption Around The World
man
Industry
February 22, 2021
The Emerging Trends Shaping the Future of Brands in Saudi Arabia
man
Industry
February 18, 2021
Pay Attention to These Trends In 2021
man
People
February 15, 2021
What We Learned From The Latest State of Podcast Industry Report
man
People
February 04, 2021
Facebook Takes Over The World
man
People
December 17, 2020
The Acceleration From an Unexpected Slowdown
man
Industry
December 13, 2020
The Global End of Year Forecast by GroupM
man
Industry
December 08, 2020
Kantar's Predictions For Media in 2021
man
People
November 29, 2020
Everything to Know About Google's First Startup Accelerator Program In MENA
man
Choueiri Group Deep Dives
CG Updates
November 22, 2020
How Did the Pandemic Impact Retail in KSA?
Industry
October 21, 2020 Talkwalker Report Highlights the Trends that Will Dominate 2021

Global social listening and analytics company, Talkwalker, and inbound marketing and sales platform, Hubspot have released the social media trends for 2021. 2020 was a year no one could have predicted, mainly thanks to the impacts of Covid-19. But with regards to the report, Covid-19 is considered as a catalyst that expedited issues, ideas, and […]

People
October 19, 2020 The Travel Industry in the New, Never Normal
Darien Harris, Founding Partner at JansenHarris, on the future of the travel & hospitality industry in a post-Covid world.
People
October 06, 2020 Khaled AlShehhi: “Our Ambition Is to Inspire People at Home and Abroad”

Khaled AlShehhi, Executive Director of Marketing & Communication at the Public Diplomacy Office in the UAE Ministry of Cabinet Affairs and the Future, tells Communicate how he got into marketing, what his work means to him, and how he sees the role of government communications. What is your background and when did you start in […]

Industry
October 05, 2020 The Truth About Customer Loyalty

The concept of customer loyalty is very fragile in today’s economy. Communicate has earlier covered reports citing that consumers aren’t necessarily loyal to brands anymore but are skewing more towards timely delivery service. A consequence of the improvements in digital connectivity and service today. Hence the reason why many brands introduced loyalty programs to attract […]

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Facebook Hub
Masterminds
October 04, 2020
It’s Not Business, It’s Personal
People
September 30, 2020 Hospitable Situations
“Everything considered conventional has been redefined,” said Lama Accary Bibi, Managing Director of boutique advertising agency, Means Design when asked about what the new normal looks like for the hospitality industry.
People
September 14, 2020 Why Embracing Change Is Crucial for Media Agencies Post COVID-19
Nourah Al Fayez, Head of Transformation at Google, on how the pandemic has accelerated the need for digital transformation.
Industry
September 06, 2020 Given lemons? Make lemonade

 Rahul Agarwal, VP Product Partnerships at digital media technology provider Polar, explains the opportunity for programmatic advertising in the pandemic crisis. Programmatic advertising, like every other industry, has not been immune to the negative effects of the current pandemic. As countries around the world were locking down their economies in the beginning of Q2, brands […]

Industry
August 19, 2020 The Top 10 Audience Data Insights You Need to Customize and Convert Your Content

While marketeers understand their target market holds the key to business success, they sometimes miss the mark when it comes to engaging them. If a brand fails to add value through personalized touchpoints, then, in the words of Arianna Grande, it’s “Thank you, next!” With today’s digital economy characterized by disruption, customized communication is not […]

Industry
July 23, 2020 Gaming Up Content

Gaming has become one of the most profitable entertainment spaces in recent years but brands in the region have yet to dig into it. Why? Haven’t you heard? Since last September, French couture powerhouse Louis Vuitton has been designing outfits for Riot Games’ free-to-play video game League of Legends’ virtual characters. What’s more, Louis Vuitton […]

Industry
October 29, 2019 Saudi Arabia to Host First Ever Global AI Summit in 2020

Saudi Arabia is set to host the region’s first-ever Global AI Summit in March 2020 to promote the development of artificial intelligence (AI) and related technologies. The Summit will take place in Riyadh on 30th and 31st March, and will be the leading international forum to advance AI and create knowledge sharing and interchange among global AI […]

Industry
October 22, 2019 How Did We Get Here?

By Elie Aoun, CEO of Ipsos Connect I have been working in research, media research in particular, for the last 27 years. That’s the only thing that I’ve done. Throughout these years, I witnessed many changes and transformations, always – or at least most of the time – for the better. I used to see […]

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