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Search Results for : Drift

The E2E Evolution: Everywhere Commerce
Industry
December 15, 2023
The E2E Evolution: Everywhere Commerce
Adland vs Hollywood: What the Advertising Industry Can Learn from the Mistakes of 1960s Hollywood and the Success of The Godfather
Culture
September 23, 2022
Adland vs Hollywood: What the Advertising Industry Can Learn from the Mistakes of 1960s Hollywood and the Success of The Godfather
Meet 30 Under 30 Nominee - Aneesa Rashid
People
July 27, 2021
Meet 30 Under 30 Nominee - Aneesa Rashid
Remember the Planking Trend?
Culture
January 07, 2021
Remember the Planking Trend?
The Accelerating State of Digital Marketing Industry
November 09, 2020 The Accelerating State of Digital Marketing
Customer lifecycle management marketing company Zeta shares insights on the shifts in spending to digital and how marketers should approach the strategy process to adapt with this transition.
The Creative Surplus Culture
October 30, 2019 The Creative Surplus

By Ed Barnfield, the winner of Communicate’s creative fiction competition! I wrote a novel last week,” says Fatima. “It took me three hours.”We are meeting in the virtual café at Morningside. Fatima has chosen a cartoon elephant as her avatar, although she insists on keeping her trademark sunglasses and earpiece, which is disconcerting. I’ve gone […]
Are Marketing Teams On The Struggle? Industry
August 04, 2019 Are Marketing Teams On The Struggle?

By Sharvari Alape Over the past few years, we have seen companies consolidating the Chief Marketing Officer roles into “chief growth officer” and other titles that incorporate commercial and sales posts.  Hence, the layoff of 400 marketing employees by Uber, made last week, was just another hit in the wall by some who see companies […]
Say Goodbye To Gated Content And Hello To Conversation Industry
May 11, 2019 Say Goodbye To Gated Content And Hello To Conversation

By  Drew Neisser If Dave Gerhardt had his way, those annoying lead-generation forms that incessantly pop up on most B2B websites would simply disappear. As CMO of Drift, a company that enables live chat and bots for more than 150,000 companies, Gerhardt and his team have a vested interest in connecting sales teams with future […]
Social Campaign: Reaching The Right Cords, Industry
April 09, 2019 Social Campaign: Reaching The Right Cords,

Trio students at Middlesex University achieved winnings in both the Masar Student Creative Award for Print Competition, and the Student Integrated Award Competition at the annual Dubai Lynx Festival. Communicate will be publishing a three parts interview with them. The first interview is with Rym Farran, who designed a campaign to promote adopting dogs. Rym Farran, created […]
Brian freeze Industry
October 14, 2015 Brian freeze

How has the creative process evolved in the industry over the past few years?  The difference is that clients are now more savvy than ever before. I was one of the first members of the PR industry to be assigned a chief creative role in the late ’90s, when creativity wasn’t held in high regard; it […]
Wonder boy Industry
March 18, 2015 Wonder boy

Usually, around this time of the year, some colleagues and I peer into our crystal balls to predict the year ahead in media and advertising across the MENA region. This year, I’m taking a slightly different approach. Without a doubt, I will peruse the countless predictions and forecasts, discussing with others what they mean for […]
Wheels of change Industry
September 30, 2014 Wheels of change
In a stagnant market, agencies are pushing automotive brands to break their communication norms.
Continental jumps on the augmented reality bandwagon Industry
August 05, 2014 Continental jumps on the augmented reality bandwagon

  Tire manufacturer and international automotive supplier Continental has launched its augmented reality head-up display system (AR-HUD). The system supplements the exterior view of the traffic conditions in front of the vehicle with virtual information for the driver, with production planned for 2017. The AR-HUD provides drivers with better quality of information. The augmentation connects […]