Search Results for : Dot

“Hoping to learn how to strike the perfect balance between brand content and influencer content, we launched the first quadripartite regional test. The marriage of native influencer and brand content was the perfect mix to increase brand awareness and drive purchase intention. The positive findings of this test have clearly redefined our content & media strategy moving forward.” – Myriam Bunni, Senior Brand Manager Ultra Doux at L’Oreal Group

The global pandemic had a major impact on the communications industry. Can it be salvaged and come out stronger?

Customer lifecycle management marketing company Zeta shares insights on the shifts in spending to digital and how marketers should approach the strategy process to adapt with this transition.

Communicate speaks with Alexander Elsas, Head of Marketing and Communications of Mercedes-Benz Cars Middle East, to learn more about their new initiative titled 'How To' and what it hopes to achieve.

Khaled AlShehhi, Executive Director of Marketing & Communication at the Public Diplomacy Office in the UAE Ministry of Cabinet Affairs and the Future, tells Communicate how he got into marketing, what his work means to him, and how he sees the role of government communications. What is your background and when did you start in […]

Facebook and TBWA\RAAD join forces for #LoveLocal campaign, supporting SMBs.

What the latest restrictions on Apple’s mobile ad ID mean for the industry. Announced at Apple’s virtual Worldwide Developers Conference (WWDC) at the end of June, the news was not exactly a surprise. Right on the heels of Google’s phasing out of the third-party cookie on Chrome by 2022, and in line with its own decision to […]

Digital advertising solutions provider Connect Ads is involved in both media representation and programmatic trading. Equipped with this broad perspective, George Skaff, Sales Director (Right), and Mohamad Jadayel, VP of Technical Operations (Left), explain how the region’s programmatic market is evolving.   What is the size of the programmatic market globally and in the region? […]

Social Media has turned into a cultural phenomenon this past decade, with many unique platforms entering the space in hopes to become the most popular one among the lot. While there were many that succeeded, there were others that dropped the hat. Communicate lists the platforms that called it quits. MySpace Once regarded as the most popular […]

Malcolm Devoy, chief strategy officer at PHD Worldwide, gave a powerful speech on what it means to be a challenger at Brainscape’s 10th edition last week. Following this passionate keynote address, Devoy sat down with Communicate for an exclusive interview and discussed his own journey, efficiency vs effectiveness, data privacy and digital transformation.   1. […]

To celebrate Saudi National Day, Saudi Aramco created an educational film  featuring the journey of the country through key historical milestones, using Twitter as the main channel to connect with its audience. The interactive film showcases the civilizational and developmental shifts witnessed by the Kingdom, one era after another. By detailing the Kingdom’s transformation, the film […]

Dutch artist and innovator Daan Roosegaarde is on a mission to upscale the conversation about humans’ future. Instead of focusing on what people know scares them, Roosegaarde creates projects that tickle humans’ curiosity about the future, by merging technology and art in urban environments. His Roosegaarde Studio constantly comes up with a stream of innovative creations, such as the Smog Free Project, that […]

In collaboration with Memac Ogilvy, Jordan’s water utility organization known as Miyahuna, removed the dots from the Arabic spelling of logos, in an attempt to alter the word’s meanings. Therefore, highlighting the importance of a few single drops. The campaign named “Don’t underestimate the dots” used this technique to help people understand the significance of […]

Fake news may be a top concern for media, politics and society in general, but they’re only the first stage in another worrisome development. Indeed, when the reality of fake news exploded into public view with the 2016 US presidential elections, the concept of invented information created and disseminated to purposefully confuse, manipulate and/or polarize […]

By Halley Theodore There’s a German word, schadenfreude, that describes one of our basest, yet most satisfying, emotions. Quite simply, schadenfreude is the pleasure we take in the misfortune of others. (Schaden = damage, and freude = joy). It has no real equivalent in English. Off-brand Muppets sang about the joys of schadenfreude in the musical […]

By Adam Kleinberg Direct-to-consumer (DTC) business models have been heralded as the antidote to disruption. From the moment Unilever wrote a billion-dollar check to a unicorn, virtually every brand that sells a product in a store has been tripping over themselves to figure out their DTC strategy before they get Dollar-Shave-Clubbed upside the head. The […]

By Muzammil Hamza Although Virtual Reality rung it’s announcement bells first in 2012, the “reality” aspect was still fictitious to mainstream users in the MENA region until mid-2015. Initial applications of the technology, and sneak-peaks of the gadgets involved spurred a global race to identify the next major market opportunities, especially among tech-enthusiasts, who expected the […]

By Dr Alun Epps There is no need to even slightly paraphrase the prophetic line from the Eagles staple that has become the author’s go-to phrase to describe the “black mirror” world that we have allowed ourselves to check out of any time we like (but never leave). To loosely quote Thomas Browne (1643) from […]

Ericsson and Etisalat have partnered to deploy Ericsson’s innovative Radio Dot system. This is the first implementation of its kind in Egypt and demonstrates the solution’s capabilities catering to the fast-growing demand for data traffic in Egypt. Ericsson Radio Dot system is designed to support operators in consistently delivering a better user experience for both […]