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Search Results for : Dodge

Stellantis Middle East Appoints Tales & Heads as Its Regional PR Communications Agency
Industry
May 17, 2022
Stellantis Middle East Appoints Tales & Heads as Its Regional PR Communications Agency
The Secret Behind Melhem Najem’s Juggling Act
People
June 16, 2021
The Secret Behind Melhem Najem’s Juggling Act
Highlights from Twitter's #ThisHappened2020 Event
Industry
December 09, 2020
Highlights from Twitter's #ThisHappened2020 Event
How Brands Can Leverage Augmented Reality on Snap Industry
February 19, 2020 How Brands Can Leverage Augmented Reality on Snap

No doubt Snap is the platform that popularized augmented reality. Vishal Badiani, Creative Strategy Lead at Snap Inc. MENA, explains how brands can make the best out of it. What are the various ad solutions available to brands on Snap? Snapchat has only offered advertising to brands since 2015 – we’re still a very young […]
Publishers Must Prep For A Cookie-Less World Industry
August 07, 2019 Publishers Must Prep For A Cookie-Less World

By Erik Matlick Amid heightened concern around consumer privacy, Google is the latest browser developer to make policy changes that impact the use of cookies. In strengthening the privacy protections within its Chrome browser, Google has made it easier for users to block third-party cookies and harder for tech companies to fingerprint. With consumers bombarded by targeted ad […]
Why brands are abandoning YouTube… again Industry
February 26, 2019 Why brands are abandoning YouTube… again

YouTube is trying to stamp out its second major brand revolt in as many years, putting executives on an emergency call with top marketers and agencies, and sending a memo to Madison Avenue to let advertisers know it’s working on a fix. The problem: Pedophiles are viewing videos of children, leave disturbing comments and then […]
The ‘digitoral’ era Industry
March 23, 2014 The ‘digitoral’ era

  Stories have been around since antiquity. People have spread them for thousands of years and some are still relevant today. They stood the test of time because people engaged with their core message and spread them through oral tradition – from generation to generation. Think Greek Myths and fairytales. Behind these stories lies a simple structure: strong characters […]