Search Results for : Digital Tv

By Garett Sloane Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as private marketplaces to […]

The industry has spoken – anonymously – in an opinion piece we have received from an industry player. For the past five years, the industry has been listening to experts talk about TV billings dropping in favor of VOD or digital video taking the lead. What we have seen, in reality, is TV’s retaliation with […]

  Compiling figures from IPG Mediabrands and the MAGNA Global Advertising Forecasts 2013 report, regional social video advertising platform Buzzeff recently stated that global investments into social video advertising have witnessed a growth of 37 percent in 2013, amounting to $8.26 billion. In the MENA region, it claims that social video advertising saw a 300 percent growth in 2013, when compared with the previous […]

While the economic crisis pulls Jordan’s advertising industry underwater, digital is saving it from drowning Back in June 2011, Communicate Levant’s cover story about Jordan was predicting a bright online future for the kingdom. To a certain extent, it has been proven right: the Internet penetration rate that was hovering at 27 percent then, reached […]

Communicate speaks to Mazen Hayek, group spokesman, MBC Group, on the evolutions of TV Launched in 1991, MBC Group has grown into a multi-channel multi-platform media and entertainment group. With turbulent market conditions and various reports suggesting decreasing ad spends, we caught up with Hayek to hear his thoughts on what’s going on at the largest […]

  This Holy month, the Middle East’s top Ramadan TV series are garnering major buzz across social media platforms. As a result, marketers should be listening carefully to these revealing conversations. They should be analysing how strongly certain storylines or characters resonate amongst audiences in the sphere of social media. More importantly, they should be […]