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Industry
February 21, 2021
Broadcast TV Spend Fell $34bn Worldwide In 2020 According to New Data by WARC
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Industry
February 10, 2021
The Changes Happening In B2B Marketing
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Industry
February 08, 2021
The Key Takeaways From OMD's Reset 2021
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Industry
January 26, 2021
Everything We Know About FLoC
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Industry
December 08, 2020
Kantar's Predictions For Media in 2021
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Industry
November 30, 2020
Connecting the Dots – The Trends to Watchout for in 2021
People
September 13, 2020 Adform Gives Us a Taste of New First-Party Cookie-Based Solutions

Last August, integrated advertising platform Adform announced the launch of its first-party ID solution, aimed at providing a way around the recent restrictions planned around third-party cookies. CTO Jakob Bak explains how it will work and why the industry needs to pay attention.  For some industry players, Google’s decision to phase out third-party cookies (and […]

Industry
September 06, 2020 Given lemons? Make lemonade

 Rahul Agarwal, VP Product Partnerships at digital media technology provider Polar, explains the opportunity for programmatic advertising in the pandemic crisis. Programmatic advertising, like every other industry, has not been immune to the negative effects of the current pandemic. As countries around the world were locking down their economies in the beginning of Q2, brands […]

Industry
August 03, 2020 Google Announces New Initiatives to Improve User Privacy

Since the issue of the death warrant of third party cookies on the Chrome browser was announced earlier this year, the company has been hard at work to provide new tools for both users as well as advertisers to have a more safe and secure experience. Communicate attended a press conference last week to get a […]

Industry
July 08, 2020 RIP the IDFA

What the latest restrictions on Apple’s mobile ad ID mean for the industry. Announced at Apple’s virtual Worldwide Developers Conference (WWDC) at the end of June, the news was not exactly a surprise. Right on the heels of Google’s phasing out of the third-party cookie on Chrome by 2022, and in line with its own decision to […]

Industry
June 03, 2020 Connecting Universes in a Cookieless Future

MEmob’s Ihab El Yaman explains how the online ad industry, and his company in particular, is preparing for Google’s phasing out of third-party cookies. When, last January, Google issued a virtual death warrant for third-party cookies, with a plan to purge them from advertising by 2022 and have the industry use its Privacy Sandbox instead, […]

Industry
May 27, 2020 Growth Of the Blocked Web

Blockthrough, a company that provides software and methods to counter adblocking – has released a report in collaboration with their subsidiary company PageFair, that highlights the significant new trends in consumer adoption of adblocking around the world. According to the report, the battleground of the adblock wars has shifted to mobile. Mobile is driving a rapid […]

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Choueiri Group Deep Dives
Data & Measurement
February 03, 2020
Getting to Know You
Industry
January 29, 2020 Goodbye Cookie Monster?

Bayan Ishtaiwi, digital media manager at Vizeum, explains how Google’s phasing out of third-party cookies is going to scramble the market. There is not a single person I know that wasn’t targeted with an ad after browsing content somehow related to that ad. To the point that we often hear the words ‘creepy,’ ‘annoying,’ ‘too much,’ […]

Data & Measurement
Choueiri Group Deep Dives
December 23, 2019 The Data Behind the Tools
Fernando Angulo, Head of Communications at data provider SEMrush, explains how his company uses data to create tools that empower users.
Industry
November 03, 2019 Major Trends to Keep an Eye on for Digital Media in 2020

A report by Polar, a format management platform, unveils some interesting insights on where digital advertising expenditure is heading, which platforms are soon going to rise in popularity, and why the cookie is dying. Where is digital advertising spend going? Digital ad spend increases by 18% year on year and soon will account for 50% […]

Industry
August 21, 2019 Facebook Rolling Out “Clear History” Tool

Facebook is finally starting to roll out a new feature allowing users to see which advertisers have their data and prevent them from using that data to target ads. On Tuesday, the social network revealed a new option to delete “off-Facebook activity.” The company first mentioned its interest in such a product more than a […]

Industry
August 07, 2019 Publishers Must Prep For A Cookie-Less World

By Erik Matlick Amid heightened concern around consumer privacy, Google is the latest browser developer to make policy changes that impact the use of cookies. In strengthening the privacy protections within its Chrome browser, Google has made it easier for users to block third-party cookies and harder for tech companies to fingerprint. With consumers bombarded by targeted ad […]

Industry
August 07, 2019 Why Google Is Looking For New Search Providers In The EU

After it was fined a record-breaking $5 billion for not following antitrust laws in the EU, search giant Google recently announced that, starting early 2020, Android users in Europe will see a new choice screen allowing them to choose between four search providers, including itself.  “Next year, we’ll introduce a new way for Android users […]

Industry
July 22, 2019 Google Closes ‘Incognito’ Loophole, Leaving Publishers To Rethink Paywalls

Google is closing a loophole that revealed when people were browsing in “incognito” mode, but the fix will leave some publishers defenseless against a certain breed of freeloading readers who can now jump their paywalls. By the end of July, Google says it will patch the glitch in its Chrome web browser, which allowed websites […]

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