The third edition of the Snap Partner Summit has something for everybody.
This year’s Snap Partner Summit, held on May 20 with ‘utility’ at its core, offered a comprehensive look at what the platform has in store for users, partners, and brands. It also highlighted Snap’s ambitions as a ‘camera company’ and its long-term vision for the camera, augmented reality, and ‘computing overlaid on the world around us.’
Snapchat reaches over 500 million monthly active users (MAU) today and roughly 40% of its community is now located outside of North America and Europe. In the Middle East, its monthly addressable reach continues to grow substantially, now over 75 million unique Snapchatters - a 33% rise year on year as of March 2021.
Augmented Reality for Brands & Partners
Snap introduced new and improved shopping features and capabilities for brands and experiences for Snapchatters. Notably, the next generation of Spectacles, Snap’s first pair of glasses that bring augmented reality to life, was also unveiled.
Snapchat now has over 250,000 developers with Snap Kit, nearly 30 million people playing Snap Games every month, and now Map Layers.
In addition, Snap introduced a new, multi-year partnership with Re:wild, an organization that protects and restores the wild and that’s reimagining what a conservation movement can look like. The company also recently announced plans to make Snapchat more inclusive, working with several noted directors of photography from the film industry to learn techniques they use to best capture actors with darker skin tones. At this Summit, it announced that these features will become available in Camera Kit, so developers all over the world can easily make their cameras more inclusive.