Search Results for : Chicago

The Arab News Newspaper, the leading English language newspaper of the Middle East with bureaus in Chicago and New York, is sponsoring a special weekly radio program “The Ray Hanania Show” on the U.S. elections hosted by Arab News US Correspondent Ray Hanania. “The Ray Hanania Show” is brought to you by the Arab News […]

Weyyak’s Nadine Samra explains how great content is the key to success for OTT platforms during Ramadan. Just like it is for traditional TV, Ramadan always is becoming a critical period for over-the-top (OTT) platforms. These fast-growing digital entertainment providers anticipate this time of year’s high viewership and the advertising boon that comes with it. […]

Patrick Harris, VP-global agency development at Facebook, sat in an exclusive interview with Communicate to discuss how the social media giant is adapting to these challenging times. How did your system of agency partners develop? [Early on] we hadn’t yet figured out the role the ecosystem would play, how Facebook would invest to make sure […]

What is art? Is art a concept or an object? Who decides: the artist, the critic or the public? These questions have fueled discussions for decades, as this selection shows. Each has had some effect on the global art scene and has driven it forward. Fountain by Marcel Duchamp, 1917Widely seen as Duchamp’s most famous […]

By Denise Lee Yohn Kim Kardashian West eventually caved to the social media backlash that arose from her decision to brand her new line of shapewear Kimono, opting for the less culturally inappropriate Skims instead. But that doesn’t mean all brands now need to ensure their naming decisions pass muster with customers. Certainly we have entered an era in […]

One of the main challenges viewed in adopting Artificial Intelligence is the gender biases available in the data. Hence, as part of an ongoing discussion on creating a non biased data, companies are looking into various ways to ensure the role of women throughout the process.  We spoke to Francesca Gori, Regional Director of Legal […]

By Ann-Christine Diaz For the everyday consumer, the name McDonald’s might summon a handful of singular images: the Golden Arches, a Big Mac, a red container of fries, Ronald McDonald. But just two years ago, if you surveyed the company’s advertising around the world, you’d find a completely different picture: jumbled messages comprising a mish-mash […]

By Jessica Wohl When Sears redesigned its logo late last month, it was intended to signal a new brand positioning, an attempt at freshening its image and a Hail Mary to connect with customers. The new design—a combination of a home and heart, with the new slogan “Making Moments Matter”—got a reaction out of people, […]

In the battle of online versus traditional and e-commerce versus retail, the former platforms have been touted as the clear winners. However, recent moves by tech companies seem to suggest otherwise. Despite the (over)hyped effectiveness of digital advertising, giants like Facebook, YouTube and Snapchat have all resorted to traditional media, like print and outdoor, to […]

In an effort to be more sustainable, Ikea is taking new steps. It’s cutting a big part of its marketing to apply the financial resources to a new US campaign. Beginning Wednesday, the 75-year-old Swedish retailer is doing its first national out-of-home push in the US, where it operates 48 stores, and hosting live catalog […]

When Campbell Soup Co. named Publicis Groupe the winner of a massive agency review for digital, creative and media, the press release contained a smorgasbord of buzzwords that have come to typify holding company-level pitches. Publicis will provide an “entire suite of marketing services and provide more accountability and flexibility than traditional marketing models,” its March […]

Omobono, a creative and technology agency for global brands, has opened an office in Dubai’s JLT. The agency was set up in 2001 to cater to brands across London, Chicago, Cambridge, Bristol and, since October 2016, Dubai. Last year, it won the title of B2B Marketing Agency of the Year at The Drum Network Award’s and […]

By Ayman Jaber, digital strategy professional For those who have spent their entire careers in the Middle East, the advertising landscape is a repetitive one. The typical ad exec’s lifecycle consists of an array of two-year-long positions, moving from agency to agency, culminating in either switching over to the marketing side or creating a new […]

With Cannes Lions 2016 on the horizon, YouTube has today released its special edition Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival. These ads represent more than six million hours watched and 403 million views for the entire leaderboard. There are a few trends that stood out among […]

Susan Credle is the global chief creative officer (CCO) of FCB. Over her 30 years of experience in the ad industry, she has worked her way up from a secretary – back when there were secretaries – to global CCO, working across big-name networks. Along the way, Credle has won several accolades, such as being […]

IBM announced the launch of IBM Studio – Dubai, a new center of experience design and digital expertise to help clients. The studio extends the footprint of IBM Interactive Experience, blending experience design with the full spectrum of business transformation capabilities, from industry and strategy consulting through systems integration. His Excellency Abdulla Abdul Rahman Al […]

Depending on what time it is right now, you’ve been marketed to anywhere between 100 to 5,000 times. Of that, you may be aware of perhaps 86 of those instances of ad and brand exposure. Ultimately, only a dozen would have made any impression. However, when it comes to choosing one brand over another – […]

Legendary humorist Sid Caesar said comedy has to be based on truth. Funnily enough, it’s also a prerequisite for consumer research. So why not mingle the two? That’s precisely what Millward Brown is doing with “Consumer Theater,” a new program from the WPP company and comedy troupe Second City that injects laughter into the serious business of […]