Search Results for : Canon

Memes are more than a fad. They have become legitimate means of expression, communi- cating an entire cultural idea or theme in a singlevisual (words, sounds, pictures, gestures, etc.) and spreading from person to person. Originally coined in 1976 by evolutionary biologist Richard Dawkins to describe the cultural counterpart of a gene, the term ‘meme’ […]

By Mai Youssef The rise of digital media has reduced consumers’ attention span to that of a goldfish, which is less than 9 seconds. With consumers seeing over 5,000 ads a day, it’s no surprise that around 615 million devices globally are now blocking ads. With so many brands competing for a few seconds of […]

By Ayman Aly, senior regional marketing manager, Canon Middle East Most organizations have one aim: to grow their company into a successful business. The key to this is marketing the brand and the evolution of digital technology in the past decade has exponentially increased the choice of marketing channels. In the highly competitive area of […]

E-commerce is a burgeoning industry with AT Kearney expecting e-commerce in the UAE to grow at a compound annual growth rate of 25 percent per year up to 2020, while Frost and Sullivan estimate that the market could be worth up to $10 billion by 2018. In fact, according to Global WebIndex (GWI) 56 percent […]

These were some of the thoughts that came out of the agencies’ feedback on what our mobile story should be on. Clearly, they couldn’t agree on one thing so we decided to let them talk about whatever they wanted to talk about. Over to the experts… Fahad Maghrabi, digital director, Initiative Riyadh   What are […]

Headquartered in Warsaw, Poland, Clipatize initially started as a video production house. Since its launch in 2015, it has grown to become an integrated digital agency with a focus on B2B communications. Launched in Dubai in February 2017, Clipatize has been developing its regional market presence since inception and has signed on local clients including […]

  The switchover from traditional TV to online video consumption has been creeping up on the industry for some time now, with online advertising pundits referring to 2013 as “the year of video”. As a result, the demands of brands and agencies toward production houses across the Middle East are also evolving. On one hand, traditional TV advertising is what is known […]

  Social Communications agency 1000heads has expanded its global presence with new premises in Dubai. The agency’s MEA headquarters will service existing and new clients across the region. Sitting alongside offices in London, New York, Sydney and Berlin, the newest opening augments 1000heads’ international network of round-the-clock support for its global client base. 1000heads has worked with a roster […]

  Angel investor, entrepreneur and founder of The SmartStart Fund, Prashant Gulati, has grown his share of MENA startups over the past years. He’s also grown intolerant to repetitive business concepts in the regional entrepreneurship scene – with a “What’s Not Next” list to match. The list goes something like this: “Don’t come to me and start with, ‘I’m developing an app’. […]

  DABO & CO, the integrated communications company, won three awards at last night’s fifth Middle East Public Relations Association (MEPRA) Awards. DABO & CO’s latest success brings its total MEPRA Awards to 15 since the annual event was launched in 2009, including ‘Agency of the Year’ in 2010 and ‘Mid-Sized Agency of the Year’ […]