Search Results for : Buzz

Khaled AlShehhi, Executive Director – Marketing and Communications for the Public Diplomacy Office at the Ministry of Cabinet Affairs and the Future, on why Fortnite is taking on Apple and why it matters. It seems that people at Apple have a memory problem and have forgotten their classics. They don’t go as far back as […]

Gaming has become one of the most profitable entertainment spaces in recent years but brands in the region have yet to dig into it. Why? Haven’t you heard? Since last September, French couture powerhouse Louis Vuitton has been designing outfits for Riot Games’ free-to-play video game League of Legends’ virtual characters. What’s more, Louis Vuitton […]

Kunal Gupta, CEO of digital media technology provider Polar, shares five reflections for the advertising industry in the age of coronavirus. 1. Spend decreases in obvious advertising categories will be offset by overall digital growth. Travel represents 9% of digital ad spend and in the past day alone, three of my clients have shared they’ve […]

Social media has become a haven for users to share intimate moments with friends and family. Snapchat is no stranger to such moments and expects to see a lot of those kinds of moments during the holy month of Ramadan. Vishal Badlani, Creative Strategy Lead at Snap Inc. MENA shares a few hacks which will […]

Weyyak’s Nadine Samra explains how great content is the key to success for OTT platforms during Ramadan. Just like it is for traditional TV, Ramadan always is becoming a critical period for over-the-top (OTT) platforms. These fast-growing digital entertainment providers anticipate this time of year’s high viewership and the advertising boon that comes with it. […]

By Komal Mishra, communications specialist at Active DMC Mergers and acquisitions (M&A) can often create uncertainties and discomfort for employees and stakeholders. An effective and accurate communications strategy can ease some of this stress. Without it- you run the risk of rumors, perplexed brand messaging, disappointed employees and distrustful customers. Here are a few tips […]

“Facebook and Instagram have delivered on building international awareness with incredible reach. Partnering with Facebook and utilizing the creative solutions team in the best ways possible, enabled us to maximize engagement and view-through rate.” – Anthony Ward, VP Marketing, Expo 2020

WARC, the global marketing intelligence service, released its ninth annual Marketer’s toolkit for 2020. The toolkit is based on a survey of nearly 800 marketers around the world and interviews with 10 leading brand marketers and serves as a guide to help marketers be aware of the near-term trends, which will help them stay ahead in the market. The […]

We asked the professionals in the industry: which city is the most creative? Christopher Ghorayeb, Associate creative director at TBWA/RAAD “Beirut, and I’m not only referring to the creative industry, but to the people themselves. Their inherent ability to transform every problem into an opportunity, is where their creativity lies. With all the challenges they face […]

On Sunday, Epic Games, the developer of online battle royale video game Fortnite, tweeted a cryptic phrase stating: “This is the end.” As of right now, the Fortnite Twitter page is live streaming a black hole, with no tweet left to read and a black icon as its display picture. Much like the snap of […]

Martin Scorsese’s “The Irishman,” which stars Robert De Niro, and Al Pacino and produced by Netflix, will appear in theaters few weeks before the movie makes its debut on the streaming website. This announcement comes months after negotiations between Netflix and major theatre chains in the U.S. This move is described by some as Netflix […]

By Erik Matlick Amid heightened concern around consumer privacy, Google is the latest browser developer to make policy changes that impact the use of cookies. In strengthening the privacy protections within its Chrome browser, Google has made it easier for users to block third-party cookies and harder for tech companies to fingerprint. With consumers bombarded by targeted ad […]

By Ethan Jakob Craft After a trial run in Canada that’s been ongoing since May, Instagram announced on July 17 that it would be hiding publicly visible likes from users in six additional countries—Australia, Brazil, Ireland, Italy, Japan and New Zealand—in the name of shifting away from the app’s emphasis on popularity. And while its […]

  BuzzFeed, the website that has branched out from lists and quizzes to international news coverage, got a $50 million investment from venture capital firm, Andreessen Horowitz. The deal values BuzzFeed at about $850 million, the New York Times reported. Chris Dixon, an Andreessen Horowitz partner, wrote in a blog post that he will join […]

BuzzFeed, the news and entertainment website best known for its pictures of cats, wants to expand into the Middle East with the launch of an Arabic website. Launched in 2006, the United States website, which is steadily increasing its hard news content, has already launched UK, Australia, France, Brazil and Español (Spanish) editions. Since November […]