Search Results for : Akanksha Goel

Following a multi-agency pitch process, Volkswagen Middle East has appointed Socialize as its social creative and digital media. The agency, which was recently acquired by We Are Social, will handle the brand’s social and digital strategy across the GCC, Lebanon and Jordan. “We are thrilled to be partnering with Volkswagen in the next stage of their category-leading marketing transformation. […]

Socially-led creative agency network We Are Social, has acquired a majority stake in Socialize, the Middle East’s largest independent social media agency. The move, which is subject to regulatory approval, is We Are Social’s first acquisition, and extends its network to the Middle East and North Africa (MENA) for the first time. We Are Social […]

Following a multiple agency pitch at the start of 2016, the digital creative duties for General Mills’ brand Betty Crocker were awarded to Socialize in February. Shortly after, the company awarded the digital communications mandate for the entire General Mills portfolio, including brands like Haagen-Dazs, Nature Valley, Bugles and Green Giant. Ali Shaikh, who recently […]

Dana Adhami Head of MENA at Maker Studios Inc. Adhami started her career in 2004 with independent agency Catch, where she grew from media manager to digital director – UAE over a period of four years. Since then, she has only grown further, specializing in the field of digital and, as a natural progression, mobile. […]

Independent agency Socialize has launched its own influencer brand network, Front Row, which is a platform for Middle East influencers to meet and interact with brands. Akanksha Goel, director of the agency, compares it to a dating app, “but for online credibility”. “Working with digital influencers is becoming increasingly popular and, more importantly, it is […]

One weekend in February, a photo of a dress and what seemed to be a simple Tumblr post blasted through the Internet. A user asked: “Is this dress white and gold, or blue and black? Me and my friends can’t agree.” The picture attached to the post created an online uproar that can only be […]

Independent digital marketing agency Socialize has started 2015 with the addition of the digital account for Korean instant messaging mobile application, LINE. Confirming the win, Akanksha Goel, managing director of the agency, says: “With messaging apps set to become ‘the new social medium’ in 2015 we are incredibly proud of this partnership a brand that […]