Independent digital marketing agency Socialize has started 2015 with the addition of the digital account for Korean instant messaging mobile application, LINE. Confirming the win, Akanksha Goel, managing director of the agency, says: “With messaging apps set to become ‘the new social medium’ in 2015 we are incredibly proud of this partnership a brand that has seen tremendous success internationally”. The four-year-old agency has also won multi-agency pitches for Bioderma, Landmark Shops and GEMS Education last month.
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Read moreMay 26, 2024
Rethinking nationality-based real estate marketing in Dubai and the broader region
Historically, British, Russian, and Indian nationals led the charge in Dubai’s real estate market, creating a pattern of nationality-driven marketing strategies. But the landscape…
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May 26, 2024
Publicis Media Middle East and Living Room MENA Forge a Strategic Partnership to create value-driven opportunities
Publicis Media ME has announced a strategic partnership with Living Room MENA, an independent creative tech and experiential agency, to reshape how brands engage…
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May 26, 2024
UAE Survey Reveals Major Leap in Financial Inclusion – 94% Now Have a Personal Bank Account
Daleel, the Middle East’s personalized financial marketplace, has revealed the results of an independent survey into the UAE’s financial behaviour. It found that 94%…
