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Search Results for : Adcolony

MMA MENA To Hand Out Smarties Awards as NFTs This Year
Industry
April 15, 2022
MMA MENA To Hand Out Smarties Awards as NFTs This Year
Here's How Consumer Shopping Behaviour will be Evolving in Ramadan
Industry
March 17, 2022
Here's How Consumer Shopping Behaviour will be Evolving in Ramadan
The Holy Grail of Advertising: Attention
Industry
November 23, 2021
The Holy Grail of Advertising: Attention
MMA WARC Report Reveals Latest Trends of Mobile Marketing in the MENA
Industry
November 08, 2021
MMA WARC Report Reveals Latest Trends of Mobile Marketing in the MENA
Egypt Ranks Highest Of Smart Phone Mobile Gamers Industry
September 25, 2019 Egypt Ranks Highest Of Smart Phone Mobile Gamers

In a research conducted by AdColony with On Device Research within several regions, Egypt ranks the highest in number of smart phone mobile gamers in the world followed by Brazil and Russia. The research was conducted across 15 countries in the Middle East, and other regions. Within the Middle East, the companies looked at KSA, UAE and […]
How 3 brands and 1 mobile ad company are changing mobile video ads Industry
September 10, 2018 How 3 brands and 1 mobile ad company are changing mobile video ads

Independent mobile advertising platform AdColony teamed up with three Unilever brands to run interactive mobile video campaigns in what the company claims to be a regional first. The Unilever brands included Sunsilk, Brooke Bond and Jif, which used the Aurora HD interactive video ads. This format also gives advertisers the opportunity to measure attention of […]
Play time: 4 reasons why brands need to get into gaming (not Candy Crush) Industry
June 12, 2018 Play time: 4 reasons why brands need to get into gaming (not Candy Crush)

From arcade games to high-end Playstations to Candy Crush… gaming has undergone a massive evolution. Through this evolution, somehow, it managed to stay away from the attention of marketers. There was no brand logo inserted in a Pac-Man or a video ad inserted in Space Invaders to continue playing. But now, with gaming making its […]
23% spend more than 25% of their budget on mobile. Why are the rest not spending? Industry
April 29, 2018 23% spend more than 25% of their budget on mobile. Why are the rest not spending?

Mobile budgets have increased since 2016, with 23% spending more than a quarter of their budget on mobile Over the longer term, those spending more than 25% of their budget on mobile will almost double by 2022 93% still use Facebook while only 41% use Snapchat for mobile marketing The Mobile Marketing Association (MMA), recently […]
Video Accounts For 42% of All Campaign Spend On Average Industry
August 31, 2020 Video Accounts For 42% of All Campaign Spend On Average

Mobile advertising platform, Ad Colony recently published the results of their survey, which asked marketers regarding their strategies and results for user acquisition (UA). The meteoric growth in mobile app usage has bred major competition in the marketplace. Creating a stellar app is just the beginning for developers. With millions of apps in the Google […]