
March 31, 2023
YouTube Announces New, Comprehensive Reach Metrics For Creators
‘Analytics for Artists’ now includes Shorts data within Total Reach.
March 31, 2023
‘Analytics for Artists’ now includes Shorts data within Total Reach.
February 9, 2023
Initiative aims to help promote a safe experience for women content creators.
September 10, 2017
In May 2016, YouTube launched the first edition of The Lantern, an award program to recognize the work of creative and media agencies, as…
April 30, 2017
It all started from a ‘quality’ news source exposé with the headline “Big brands fund terror,” highlighting how content from global brands was…
March 28, 2017
Major marketers’ ads have likely been showing up on or near YouTube videos promoting terrorism, neo-Nazi groups and other web content for a long…
March 28, 2017
There are some in the ad industry who are likely a little gleeful about YouTube’s current state. For them, it’s rewarding to see such…
March 26, 2017
Another wave of marketers has suspended advertising on YouTube or in some cases other Google properties in what’s shaping up as an unprecedented revolt…
December 9, 2016
In partnership with Dubai Studio City, YouTube is launching its tenth YouTube Space in the world – and the first in MENA – in…
October 19, 2016
YouTube has launched a new hub called Batala especially for female creators from the MENA, featuring more than 100 female creators from the region.…
August 22, 2016
Earlier this year, YouTube announced a first of its kind competition for Ramadan ads on the platform. Titled the “Lantern Award”, the program celebrated…
December 14, 2015
YouTube held its annual Brandcast event in the UK on October 13, bringing together independent content creators and brands for a night of knowledge-sharing…
June 14, 2015
Google launches Google Preferred, an advanced channel packaging offering for YouTube that allows media agencies to access the audiences they value and the channels…
March 22, 2015
Here are the top 10 pillars to gaining more traction on YouTube.
November 16, 2014
The Conde Nast of old aimed to sign star scribes like Christopher Hitchens and photographers like Annie Lebowitz. The Conde Nast of now has…