By Sami Eid, Head of Marketing and Communication at Ithra Dubai

Sales season offers many opportunities for marketers to stand out.

New report by Snap Inc. and Ipsos provides findings on ‘Augmentality Shift’ for UAE and KSA markets.

A new telco report from YouGov shows when it comes to cell phone renewal considerations, two in five UAE residents (39%) are likely to upgrade their cell…

Last month, Nakheel took to Twitter to unveil its brand-new identity. With this announcement, the master developer also revealed its position on the Dubai…

Mashreq to co-create content for MENA audiences and Mashreq UAE customers to enjoy ad- and restriction-free access to Anghami’s entire catalog with up to…

Telco to collaborate with Havas Middle East on publicizing the initiative.

Find out how much agencies pay for their talent and much more in our new issue.

The 14th annual Arab Youth Survey commissioned by Asda’a BCW finds 57% of the respondents saying that the UAE was their model nation, driving…

MullenLowe’s Prerna Mehra was a Gerety Awards Grand Jury member. Here is what she had to say.

Hypermedia launched today its latest OOH media concept on Sheikh Zayed Road, the “Z Gallery – Art of Media”, a network of more than…

Travel and sportswear brands continue to dominate the rankings yet another year in the UAE while homegrown brands occupy the top three ranks in…