
April 16, 2024
YouGov: UAE Residents Are Spending Fewer Hours Watching TV
A new report by YouGov reveals changes in the media consumption habits of UAE residents in the last couple of years.
April 16, 2024
A new report by YouGov reveals changes in the media consumption habits of UAE residents in the last couple of years.
April 2, 2024
Web3 gaming is expected to attract up to 100 million gamers, creating a market worth an estimated $1 billion by 2025.
September 21, 2022
The 14th annual Arab Youth Survey commissioned by Asda’a BCW finds 57% of the respondents saying that the UAE was their model nation, driving…
September 19, 2022
MullenLowe’s Prerna Mehra was a Gerety Awards Grand Jury member. Here is what she had to say.
September 8, 2022
Hypermedia launched today its latest OOH media concept on Sheikh Zayed Road, the “Z Gallery – Art of Media”, a network of more than…
September 6, 2022
Travel and sportswear brands continue to dominate the rankings yet another year in the UAE while homegrown brands occupy the top three ranks in…
September 6, 2022
Which advertising campaigns resonated most with a female audience?
August 29, 2022
UAE wins most awards of any country, Impact BBDO leads with 3 Grands Prix.
August 25, 2022
New research shows mobile app installs and spending among UAE consumers is on the rise indicating the maturity of mobile as a primary engagement…
August 18, 2022
Deal with IFFCO involves three different brands.
August 17, 2022
The initiative is lined with the Dubai Metaverse Strategy aimed to position Dubai in the top ten metaverse economies of the world
August 15, 2022
Dubai Media Office announced the dates for the summit to be held on the 28 and 29 of September 2022 at Dubai World Trade…
August 12, 2022
Move is the latest step towards launching an ‘ultra platform.’