
July 9, 2025
The UAE’s Global PR Game: How the Emirates Became the World’s Stage in 2025
If you want to understand what world-class PR looks like in 2025, look no further than the UAE. This is not just a country…

July 9, 2025
If you want to understand what world-class PR looks like in 2025, look no further than the UAE. This is not just a country…

June 25, 2025
Neither brand, Mastercard or OSN+, sells any physical products through Amazon, yet both orchestrated compelling campaigns that turned Amazon’s touchpoints into their playground and…

June 21, 2023
By David Balfour, Co-Founder of LIGHTBLUE – a creative experience agency

May 30, 2023
The annual Edelman Trust Barometer released its global findings earlier this month, and UAE has once again emerged as one of the most trusted…

April 24, 2023
Digital engagement agency, SocialEyez executed communication strategy, social media management, event branding, film production, media buying, and event management for the GOV GAMES 2023.

April 7, 2023
In the UAE, travel, finance, and shopping were worst hit by mobile app install fraud while gaming demonstrated impressive resilience.

March 24, 2023
Prism Digital, a digital marketing agency based in Dubai won the PR, social media, and performance marketing account for DoubleTree by Hilton Resort and…

March 23, 2023
OMG took on a 24-hour challenge to raise awareness around MND.

March 22, 2023
by Nadine Salameh, Campaign Director at Brand Ripplr

March 17, 2023
Majid Al Futtaim’s State of the UAE Retail Economy Q4 report finds that UAE recorded its strongest GDP growth since 2006, actualizing it to…

March 14, 2023
Carla Dabis, Commercial Director MEA at VICE Media, explains how Durex and Vice Media Group launched Durex Records to break stereotypes and overcome taboos in the…

March 8, 2023
Initiative brings together a diverse line-up of seasoned female real estate players.

March 7, 2023
By Craig Borthwick, Partner at Lightblue

February 27, 2023
University World is a newly designed space where audiences will be able to interact with each other, both in a central hall common to…