New AppsFlyer survey unveils brands’ views on streaming platforms as advertising vehicles.

Regional B2B marketing leaders are confident that the marketing industry will bounce back amid economic uncertainty.

Research finds that market conditions and privacy changes continue to disrupt app marketers and media companies.

James Toye, Consultant in Marketing, Hana Rosli, Associate Consultant in Technology, and Rachel Agrippa, Consultant in Outsourced Professionals at Hays, discuss how the industry…

Survey shows that nearly two-thirds of businesses in the UAE and KSA lack an ESG framework.

Seedtag and Nielsen’s research shows consumers perceive ads more positively when they are contextual versus the traditionally used demographic targeting.

Research finds a 65% surge in iOS app install ad spend in the second half of 2021.

7 out of 10 (70%) professionals in the UAE believe that they work more efficiently within a 4 and a half-day working week, according…

Residents in the UAE are slowly aligning their weekend activities to Saturdays, finds latest study.

Introducing the AI Research SuperCluster — a cutting-edge AI supercomputer for AI research

Digital and technology strategy organizations Walkme and Buzzsumo reveal the results of a collaborated study that identifies the technologies most discussed online in 2021.

A first-of-its kind research published in the UAE decoded the many characteristics PR and communications professionals across three stakeholder groups.