Programmatic Advertising is bringing more accuracy in targeting for far more competitive cost. So the next question for the advertisers is : In-House or…

The role of media trader is to buy advertising space to reach on the precise audience only, using a strategy that will help in…

Almost 30 years ago, the first clickable banner was displayed on the Internet. Over the years, the digital and marketing industries have evolved, but…

MENA-based online advertising company, Buzzeff, has been acquired by Teads, a Global media platform, to bolster online advertising services for regional advertisers while expanding…

Programmatic media company Gamned, has launched a new offering called Emerge that combines data science and consulting to offer better insights to advertisers. Launched…

Bridging the gap between humans and data has become a critical aspect of any business with an online and offline presence, writes Naguib Toihiri,…

Adform, a global independent advertising technology platform, has opened its first office in the region in Dubai. The operation will provide on-the-ground support Adform’s…

TF1 Group announces that it has taken a majority stake in programmatic media company Gamned, which was founded in 2009 by Olivier Goulon and…

Christos Solomi is the executive director of programmatic at Omnicom Media Group MENA. 1. To a layperson, how would you explain programmatic TV? Most…

MENA Market Place (MMP) describes itself as a “premium programmatic advertising marketplace enabling leading publishers and premium brands to better monetize their digital advertising…

Appetite Creative Solutions, the creative technology agency for innovative digital solutions, has launched Liquid Skins, its Programmatic Guaranteed solution allowing high impact creative, delivered…

  Google is rebranding its ad business after 18 years. The changes are rolling out in July 2018. Google Ad Words is becoming Google…