A brand-new intelligent solution – All-In-One System (AIOS) connects all touchpoints continuously plans measures, and optimizes creative performance to enable long-term marketing effectiveness. The…

Which brands made it to the top?

The inaugural initiative aims to shine a spotlight on the MENA region’s marketing, advertising, and creative industries’ best employers.

Mackay will oversee multi-market portfolios and guide the strategic direction of the business, while also leading media and digital strategies for key clients. 

Independent communications agency, Atteline has expanded its offerings with a new social media and digital marketing division. With three divisions; Consumer, Corporate, and Digital…

De Lange has spent 15 years of his career in the MENA region, working at renowned agencies and winning countless global awards. He has…

The offsite brought together BPG’s teams from its full-service hubs in UAE, Kuwait, and Saudi Arabia, as well as BPG Cloudworks – a borderless…

Media Blends – a media solutions agency operating across Egypt, UAE, and KSA – has joined forces with YAS Island and the real estate developer,…

PR and marketing veteran, Sunil John will be stepping down from his current role as the President of Asda’a BCW. Leadership for the Middle…

Which brands made it to the top?

Former CEO Racha Makarem is to move into a strategic Groupe role.

By David Balfour, Co-Founder of Lightblue.