Nissan Middle East, in collaboration with TBWARAAD, announces the launch of its first brand campaign for “Defy Ordinary”, Nissan’s brand platform. Developed by Nissan…

By John Tippins – Regional Strategy Director, UM MENAT 

As the Middle East continues to make global headlines by becoming an international hub for hosting mega-events, the region’s sports and music tourism sector…

By Sue Azari, Industry Lead E-commerce at AppsFlyer

Cheil MEA announces the appointment of Sanjay Bhatia as Business Director. With over 25 years of extensive experience, Bhatia has demonstrated an exceptional ability…

The Business Decision Makers’ Mindset report launched by CNN International Commercial unveils the latest trends and optimism among business leaders globally for business growth.

TBWARAAD’s cultural intelligence unit – Backslash invited clients and partners to discuss cultural shifts influencing the region at an intimate gathering in their Dubai…

by Leandra Meintjes, CEO of PROVEN 360

The bold brand initiative underscores e& enterprise’s commitment to empowering businesses to unlock their full digital potential, solidifying its position as a leader in…

Communicate sat down with Filip Jabbour, Regional Head of Advertising across MENA for Amazon to delve into the know-how of retail media networks and…

OMD has promoted Tarek Jaffar, the current Managing Director of its Egyptian operation, to Chief Executive Officer (CEO), effective immediately.

Ipsos released its ‘TikTok Made Me’ report about the platform’s impact on consumer behavior in the travel, entertainment, finance, food & beverage, and automotive…