Survey is spearheaded by ABG in the region to understand how diverse, equitable, and inclusive our marketing & advertising industry is.

Recently appointed Head of Marketing and Digital at Stellantis Middle East, Melhem Najem oversees marketing and digital activities for the 14 automotive brands within…

Anja Petrovski, Marketing Director at Volkswagen Middle East, unveils what customer loyalty looks like today.

Acxiom’s new guide explores the inner workings of identity amid all the new regulations.

Firdaus Shariff has a lot of plans in the works.

By Mariagrazia Deangelis, Managing Director at Landor & Fitch Dubai

How much has marketing truly changed for women?

Following a successful pitch earlier this year, DDB is launching luxury jewellery and watchmaker Piaget’s Ramadan campaign called “Turn For Extraordinary.” 

How to remain creative on shoestring budgets.

Asih Wulansari, Multi-Segment Product Marketing Head at Mashreq Bank, on how getting an executive MBA in the middle of a pandemic only made her…

What marketing leaders should focus on in 2021.

TJ Lightwala, Managing Director & Lead for Experience Services MENA at Accenture Interactive, on how telcos need to step up their game.