WARC releases insights from the WARC Prize for MENA Strategy 2021 uncovering marketing strategies for growth in the region.

Performance marketing platform Affise on what the four types of influencers are and how brands can make the most out of collaborations with each.

Global media intelligence provider appoints Kristin Devey.

By Emanuele Veratti, Partner at Bain & Company Milan, and Karim Henain, Partner at Bain & Company Middle East

By Karam Malhotra, Partner and Global Vice-President of SHAREit Group

Geekay signs MENA’s number one Arab League of Legends team.

How brands can use users’ passion for football in the region to create connections.

UAE is one of the first markets globally to roll out the brand evolution, reflecting Visa’s commitment to the growth of digital commerce in…

By Samer Saad, Regional Manager – Middle East at AppsFlyer

Moemen ElHamalawy, Marketing Director-Laundry & Home Care for the GCC at Henkel GCC, says that, as businesses seek to optimize the present, they also need…

Former Talabat comms exec will oversee all of the group’s brands.

Yas Island’s Badr Bourji explains the strategy behind a flurry of campaigns.