
December 19, 2023
The 2023 Influencer Marketing Report by Brand Ripplr
The 2023 report highlights various key points that play an integral role in the success of an influencer campaign, putting clients at an advantage.
December 19, 2023
The 2023 report highlights various key points that play an integral role in the success of an influencer campaign, putting clients at an advantage.
December 11, 2023
By Saim Yasin, Director of Marketing & Digital, Philip Morris Management Services (Middle East) Limited
August 26, 2021
Moemen ElHamalawy, Marketing Director-Laundry & Home Care for the GCC at Henkel GCC, says that, as businesses seek to optimize the present, they also need…
August 25, 2021
Former Talabat comms exec will oversee all of the group’s brands.
August 24, 2021
Yas Island’s Badr Bourji explains the strategy behind a flurry of campaigns.
June 22, 2021
Survey is spearheaded by ABG in the region to understand how diverse, equitable, and inclusive our marketing & advertising industry is.
June 16, 2021
Recently appointed Head of Marketing and Digital at Stellantis Middle East, Melhem Najem oversees marketing and digital activities for the 14 automotive brands within…
May 31, 2021
Anja Petrovski, Marketing Director at Volkswagen Middle East, unveils what customer loyalty looks like today.
May 26, 2021
Acxiom’s new guide explores the inner workings of identity amid all the new regulations.
May 25, 2021
Firdaus Shariff has a lot of plans in the works.
May 24, 2021
By Mariagrazia Deangelis, Managing Director at Landor & Fitch Dubai
April 25, 2021
How much has marketing truly changed for women?
April 11, 2021
Following a successful pitch earlier this year, DDB is launching luxury jewellery and watchmaker Piaget’s Ramadan campaign called “Turn For Extraordinary.”
March 15, 2021
How to remain creative on shoestring budgets.