November 4, 2025
Jim Coleman is EMEA CEO of We Are Social
We Are Social, the global socially-led creative agency, on Monday announced the promotion of Jim Coleman to CEO for the Europe, the Middle East, and…
Marketing
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November 4, 2025
AI-powered advertising behind Meta’s strong Q3 performance
Significant AI advancements that have enhanced user engagement on Facebook and Instagram, while improving ad-targeting capabilities, have been instrumental in Meta’s strong Q3 results,…
Read moreApril 25, 2023
InDrive Illuminates the Streets of Cairo with City-Wide Billboard Takeover
The campaign was conceptualized and executed by Havas Middle East.
Read moreApril 19, 2023
The Automotive Industry Maximizes on a Tactical Marketing Approach for Ramadan
By Anja Petrovski, Marketing Director at Volkswagen Middle East
Read moreApril 14, 2023
DEI Wave II Global Census: Reshaping the World of Marketing
Industry bodies and groups are coming together to call for greater participation.
Read moreApril 6, 2023
Let’s Talk about the Youth
Communicate releases its 30 under 30 2023 listing and holds its first Marketing to Youth conference in KSA.
Read moreMarch 16, 2023
How Marketers Can Drive Customer Engagement During Ramadan 2023
By Raviteja Dodda, CEO & Co-Founder of MoEngage
Read moreMarch 9, 2023
LinkedIn Research Explores Challenges Faced by CMOs Amidst Economic Uncertainty
Platform shares insights from around the world and MENA.
Read moreMarch 7, 2023
Network International Announces Dounia Saidi as Group Chief Marketing Officer
Appointment means to strengthen the group’s marketing wing.
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February 8, 2023
Brands Should Take Inspiration from Modern Video-Game Adaptations
By Helmi Abdalhadi, House of Gaming Manager at Serviceplan Group Middle East
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January 9, 2023
Understanding Publicis Groupe’s Power of One Model
Bassel Kakish, Group CEO for Publicis Groupe Middle East & Turkey, explains the Power of One model and how, with the creation of Studio M,…
Read moreDecember 26, 2022
Home Center’s “Homecoming” Initiative Breaks Major Taboo in the Middle East
Publicis Groupe’s Leo Burnett, Saatchi & Saatchi, Prodigious, and Optix collaborated on the project.
Read moreNovember 9, 2022
Google & Euromonitor Share Insights on This Year’s World Cup Visitors
By Sally Monem, Product Marketing Manager, and Maha Nizam, Product Marketing Manager, at Google MENA
Read moreNovember 8, 2022
From a Transaction to an Interaction: The Emotional Side to Shopping
By Ramesh Redekar, Service Line Leader – Brand Health Tracking at Ipsos, and Mahmoud Shammout, Head of Research & Insights TikTok METAP
