March 26, 2024
Maximizing Your Ramadan Marketing Strategy for 2024
By Maha Ayash, Head of UAE at TEAM LEWIS
Marketing
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March 12, 2024
Don’t Chase, Attract Top Talent with EGC
The ongoing debate around how Gen Z is an inherently cynical generation is far from over. This generation finds itself trapped in a perpetual…
Read moreDecember 26, 2022
Home Center’s “Homecoming” Initiative Breaks Major Taboo in the Middle East
Publicis Groupe’s Leo Burnett, Saatchi & Saatchi, Prodigious, and Optix collaborated on the project.
Read moreNovember 9, 2022
Google & Euromonitor Share Insights on This Year’s World Cup Visitors
By Sally Monem, Product Marketing Manager, and Maha Nizam, Product Marketing Manager, at Google MENA
Read moreNovember 8, 2022
From a Transaction to an Interaction: The Emotional Side to Shopping
By Ramesh Redekar, Service Line Leader – Brand Health Tracking at Ipsos, and Mahmoud Shammout, Head of Research & Insights TikTok METAP
Read moreOctober 31, 2022
Vast Majority of Brands Believe that Connected TV Advertising Will Be Bigger than Mobile Advertising
New AppsFlyer survey unveils brands’ views on streaming platforms as advertising vehicles.
Read moreOctober 21, 2022
LinkedIn Unveils B2B Marketer Sentiment Study
Regional B2B marketing leaders are confident that the marketing industry will bounce back amid economic uncertainty.
Read moreOctober 5, 2022
Advantages and Pitfalls of Multi-Brand Marketing under a Single Corporate Umbrella
By Conrad Harley, Group Marketing Manager at XA Group
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August 23, 2022
Mashreq Appoints Muna Al Ghurair as Group Head of Marketing and Corporate Communications
Al Ghurair led the PR and communications strategy for Network International ’s IPO on the London Stock Exchange in 2019.
Read moreAugust 1, 2022
Destination Future: A Journey to Tomorrow with Audi
By Elmir Arnautovic, Communications Director for Audi in the Middle East
Read moreJuly 26, 2022
Volkswagen Launches Brand Attributes Campaign
Initiative aims to further enhance customer affinity.
Read moreJuly 26, 2022
AW Rostamani Group Announces ‘Drop It’ campaign, Committing to Eliminate All Plastic Bottles by July 2023
The group has collaborated with Goumbook and is inviting companies across the UAE to join the initiative.
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July 5, 2022
Reprise Digital MENA Receives Google Marketing Platform Certification and Reseller Status
Reprise Digital – the region’s leading digital marketing transformation experts in the Middle East and North Africa (MENA) and a group boasting 3,100 global digital…
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June 28, 2022
ANA, WARC & LIONS Announce Partnership to Create a Global Business Practice for Creative Effectiveness
The ANA, WARC, and LIONS have announced a unique long-term research partnership to create a global framework that guides and supports brands in ‘Cracking the Code…
